The Weekend Edit: How To Style A Sweatshirt Like The Insta Set
A sartorial go-to for the style set, the sweatshirt offers instant comfort, warmth, but also a bit of edge. Styled with everything from trackies to tailored trousers, we guarantee this fashion favourite will be the most versatile addition to your wardrobe.
One designer we can thank for making comfort cool is Isabel Marant. The much-loved iconic Parisian designer blends a feminine bohemian look with a true rock ‘n’ roll, androgynous vibe. She’s previously described her customer as someone who starts getting dressed up and then decides she can’t be bothered and puts on her jeans instead. We can relate. Her standard staples are ‘a pair of tight jeans, a pair of flat shoes and something… like a sweatshirt, a jumper or T-shirt.’ Subsequently, we all now covet her easy going collection of hoodies, tees and sweatshirts.
Similarly Anine Bing, who launched her eponymous brand in 2012 out of a garage in Los Angeles with her husband, is a fashion phenomenon. In just over ten years, the brand has become synonymous with effortlessly cool style, with a bit of vintage Americana thrown in. Her laid-back tops have been a social media success, with A-listers and fashion influencers alike styling them to perfection. Fans of the brand, Sarah and Philippa of We Are Twinset, are masters in fusing classics with Bing’s edgy pieces. They also love their loungewear so much, they launched their own label, WAT. The Brand, which includes their take on the must-have sweatshirt alongside sweatpants, dresses and accessories.
Sarah Ellis and Philippa Ross launched WAT. The Brand in 2021 with a collection of timeless, comfortable pieces for women to look and feel good in. They have elevated the classic sweatshirt into an incredibly chic fashion piece and continues to be a customer favourite.
As for how to style a designer sweatshirt, it really is a case of anything goes. Wear under an oversized blazer or trenchcoat; throw on over a swimsuit and shorts after a day on the beach. See, so versatile. Make like Scandi influencer, Amanda Cannon and pair with a denim skirt or amp up the glam like self-proclaimed fashion addict, Tessa Van Montfoort. Rotate, creative director and co-founder, Jeanette Madsen is yet another sweatshirt enthusiast often seen teaming one with heels. Meanwhile Belgian-based Tin Vcb is all about bold colours and those sell-out Adidas trainers.
Ultimately, you can embrace the casual or you can take it up a notch. Here we emulate three looks to get you started, but scroll on down for our pick of the rest.
Look 1
Tessa Van Montfoort loves her sweatshirts. She styles them with confidence, often in bold statement colours. This look is slightly more understated, but it’s still striking. The perfect fusion of comfort and glam.
Look 2
Tin’s account is a masterclass in how to wear colour. She consistently combines elegant essentials with rainbow bright tops, accessories or outwear. Here she gives French brand Sézane her own cool girl stamp.
Look 3
Scandinavian Amanda Cannon shows us how to pull off grown-up styling. Simple, smart and yet so laid-back as she pairs best-selling Anine Bing sweatshirt with a denim skirt and current must have New Balance trainers.
Shop the best of the rest…
or if you prefer hoodies…
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