TikTok Approved Beauty Products That Have Gone Viral

By Tamara Corin | 27th March 2023
tiktok beauty

Whether you’re obsessed with scrolling or haven’t yet conformed, TikTok has fast become the place to go for makeup dupes, honest beauty reviews and questionable hacks. If a product isn’t legit or worth its weight, it certainly won’t get the TikTok seal of approval, which is exactly why more people are turning to the app to discover new products and trends.

Here’s an edit of the beauty products that have caused a global TikTok storm, selling out like hot cakes around the world. We guarantee it won’t be long until you’re confessing that “TikTok made me buy it!”

TikTok beauty products worth investing in

E.L.F. Halo Glow Liquid Filter, £14

Worth the hype? In a word, yes! Much-deserving of the hysteria it causes on Tik Tok, with almost 500 million views. This complexion booster, skincare-makeup hybrid has added skin-loving ingredients to give a soft-focus effortless radiance. Plus, it’s super versatile – wear alone, under or over makeup or mixed into your base. A game changer for filter-like skin and we spotted it here first.

Color Wow Dreamcoat Supernatural Spray, £20

Worth the hype? This anti-frizz treatment uses humidity-blocking technology to keep hair sleek and glossy for up to three washes and tames unruly curls in one spritz.

CeraVe SA Smoothing Cleanser, £11.20

Worth the hype? Already a firm favourite with The Handbook beauty team, this iconic gentle cleanser removes make up effortlessly, is packed with super hydrating hyaluronic acid and salicylic acid to smoothe bumpy skin, plus you get change from a tenner. Looking for more? Here are our favourite cleansing heroes.

Maybelline Sky High Mascara, £11.99

Worth the hype? With over 760 million views, this is arguably TikTok’s most famous mascara and an affordable beauty editor favourite. It manages to extend even the shortest lashes into Minnie Mouse esque flutters, without smudging. It’s also very buildable for a dramatic false-lash effect. If you haven’t already tried it, your lashes are missing out BIG time!

Coco & Eve Sunny Honey Bali Bronzing Foam, £25.90

Worth the hype? This anti-cellulite, anti-ageing self-tan with zero nasties is created using unique Cellushape™ formula to hydrate and firm skin while blurring pigmentation and leaving skin with a golden sheen. And the tropical mango and guava scent is something sent straight from heaven.

Milk Makeup Hydro Grip Primer, £31

Worth the hype? Amassing over 113M views on the platform to date. This multi-award-winning product has received over 6,000 5* reviews from fans around the world. Enriched with niacinamide and aloe water, this primer leaves an invisible veil on skin ready for makeup. Formulated with blue agave extract, it works to form a grippy (but never sticky!) layer that locks in makeup, leaving it looking fresh for up to 12 hours. And we swear it went even beyond the 12-hour claim. We’re obsessed!

Paula’s Choice 2% BHA Liquid Exfoliant, £34

Worth the hype? You’ll hear many beauty influencers rave on about this product especially if they have oily or acne-prone skin. This mild exfoliator can be used for up to three times a week to give you the brightest and clearest complexion EVER! We promise you won’t be disappointed.

Revlon One-Step Original Hair Dryer and Volumiser, £23

Worth the hype? Simultaneously drying and styling your hair, giving it salon-worthy locks in the comfort of your home while shaving off minutes from your hair drying routine. Anyone who is hair styling challenged will feel like a total pro.


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kit.sch Satin Heated Curling Set, £11.50

Worth the hype? Soft waves are amongst TikTok’s most popular hair style tutorials, with #softwaves videos generating over 11 million views. These heatless satin rods are among the favourite to deliver loose waves in no time. Simply, weave into your hair before bed, and remove come morning to reveal bouncy locks. A brilliant hair hack that needs little effort. We’re sold!

Rare Beauty Soft Pinch Liquid Blush, £22

Worth the hype? With 210.7 million views, this is one of the most viral beauty products on TikTok since 2022. Constantly been sold out in the UK, the cult blush from the ever popular range from Selena Gomez, is getting increasingly difficult to get your hands on, and with good reason too. It’s weightless on skin, available in matte and dewy finishes and leaves a pinch-perfect flush on cheeks that lasts and lasts. Fun fact: It’s Space NK’s top-selling blusher from all its brands.

Juliette Has A Gun Not A Perfume, £120

Worth the hype? Definitely one that will stop strangers in their tracks and ask what fragrance you’re wearing. This is considered by the most popular Tik Tok beauty influencers as one of the best perfumes for women. Warm and spicy without being heavily fragrant or overwhelming. An unusual smell in the sense that it flatters everyone. Have a whiff!

want more tiktok beauty? check out our beauty section for all the latest viral looks

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.

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