Treat Yourself To One Of These 30 Beach Towels This Summer

Accessorise this year’s holiday look with a colour-popping beach towel. From high street options to mega sale picks (for less than £50!), we’ve got you covered, whatever your budget. Whether you’re hitting the Balearic Islands this summer or staying put on British soil with a *fingers crossed* heatwave staycation, make sure your beach or poolside look is next level with one of summer’s hottest items, the statement beach towel.
Everyone has been putting their name to the humble holiday staple this season, from affordable options on the high street to wish list-worthy designer picks – if, dropping a couple of hundred on a towel is within your budget. We’ve edited out our favourites to fill your beach bag with this summer break, and categorised by price to make picking your player easy.
Beach Towels Under £50
Sunnylife’s clever beach towel is so much more than something to dry you off with. It comes printed with a checkerboard and 32 wooden games pieces so you can spend the day playing chess and checkers in the sunshine. Bliss
As much as we’d all love to fill our Loewe basket bag with an Isabel Marant beach towel, the reality is we’d rather save the money for the holiday Aperol budget. Thankfully, the high street has delivered this year with a plethora of chic beach towels under £50.
You can never go wrong with stripes for a timeless holiday look. Head to Lacoste for simple seersucker prints on thick fluffy towels, or John Lewis where they stock indie brand Dock & Bay, whose signature print is the humble stripe. The Cove Stripe Beach Towel from The White Company offers a fresh, modern stripe, while La Redoute’s Dani 100% Cotton Striped Towel delivers a soft, fluffy feel at a wallet-friendly price point.
For those who love a bit of fun, the Lola Leopard Towel from Anthropologie brings bold animal print to your beach bag. If you prefer a more sporty vibe, the Wimbledon Tennis Court Towel from Christy is a unique and practical choice, while design lovers might gravitate toward the striking Kivet Bath Towel from Marimekko.
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Beach Towels Under £100
At a mid-market price point, you’ll find options that blend quality with distinctive design. The House Pool Towel from Soho Home brings signature club luxury to your own poolside setup. We love the Insanely Soft Ray Bath Towels from The Longing that promise exceptional fluffiness and are also stunning and will add a luxury edge to your bathroom setup.
Other brands hitting the mid-market price point are Baina with their Exclusive Green & Off-White Checkered Towel for a playful yet chic look; Soho Home who have made their signature house towels from all over the world available to mere mortals even without a private members’ club account; and Ganni who have created a towel that cleverly rolls up into a top-handle bag. Genius.
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Blow The Budget Designer Beach Towels
Up your travel looks with a beach towel fit for the style set with Jacquemus’ vibrant La Serviette Soleil Printed Cotton Beach Towel, as well as the La Serviette Croisiere beach towel. We love it as a backdrop to a glamorous one-piece swimsuit, vintage sunnies and a silk scarf wrapped around the head.
For minimalist luxury, consider Toteme’s Monogram cotton terry jacquard beach towel. It will also add LA cool to your sun lounger, whilst Dior’s Dioriviera Toile de Jouy Sauvage Beach towel will bring a chic edge to Ibizan bohemian.
Finally, for something playful and fun, Dolce&Gabbana’s Floral-print cotton-terry towel brings bold patterns to the beach and will turn heads around the pool.
We love it as a backdrop to a glamorous one-piece swimsuit, vintage sunnies and a silk scarf wrapped around the head.
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