5 Watch Brands For Men That Won’t Break The Bank (All Under £300)

The watch market is big business, and while most of us don’t have a couple of grand to drop on a timepiece (nor might we want to), there are some seriously cool brands creating arm candy with genuine flair, innovative design, and, above all, affordability.
Whether you’re in the market for a reliable everyday sporty piece or are looking for the perfect gift for that special someone this Christmas, scroll on to discover the five cool watch brands for men that punch well above their price tag.
Daniel Wellington
We love the charming conception story behind this Scandinavian brand. The founder, Filip Tysander, was so struck by the vintage watch collection and timeless style of a British gentleman that he named the entire brand after him. Today, they create versatile, refined, and minimalist pieces at genuinely affordable prices, and are quickly becoming a cult name in men’s accessories.
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Citizen
Citizen has been shaping the watch industry for over a century; in fact, they were the first to create quartz crystal and titanium timepieces and introduced the proprietary Eco-Drive light-powered technology in 1976. The pieces follow a timeless aesthetic with a nod to sports, cemented by their 10-year-long partnership with the Red Arrows. A great choice for men who love an active lifestyle but want to look sharp.
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Cluse
We first discovered Cluse for their minimalist women’s designs, but soon fell for their men’s line too. Nothing here is over-designed, and each piece is an ode to classic design whilst still feeling modern. The line is short but smart, with just five distinctive collections for men. Choose from the Aravis for the sleek, minimalistic look or the Vigoureux for a luxurious feel. Anthéor for the perfect combination of style, quality, and affordability, or Quartaut, for a stylish, industrial look. And finally, the new Quadrus, for a cool square shape and retro look.
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Komono
If your personal style doesn’t follow the rulebook, Komono is a brand you need to bookmark immediately. They create fun, modern timepieces, specialising in quirky design details and bold colourways. We love the cartoonish Mono design in teal, but they also offer sleeker, more classic shapes like the Thunderstorm. Check them out for their adjacent line of sunglasses and opticals, too, as well as their equally playful women’s collection.
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MVMT
Founded in California in 2013 by a small team of creatives, MVMT aimed to introduce a clean aesthetic and innovative design to the modern watch market. Their pieces are designed for versatility – like the Legacy Slim, which features easily interchangeable straps (think gold metal one day, classic leather the next, or sporty nylon). With an impressive 100-meter dive rating and dual-timezone sub-dials for ‘any hour, any latitude,’ this is definitely the essential timepiece for jet-setters.
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