If there’s one brand that can turn brows into a global movement, it’s Anastasia Beverly Hills. Founded by beauty legend Anastasia Soare, the brand went from shaping arches in Beverly Hills to shaping how we all do makeup. Fast forward to 2025, and ABH is still serving cult classics and gifting gold. Think luxe packaging, bold pigment, and just the right amount of sparkle.

This year’s Anastasia Beverly Hills Holiday Collection has landed in the UK, and it’s everything you’d expect: limited-edition sets, mini-icons, and plenty of “keep one for me” buys.

Whether you’re shopping for your beauty-obsessed bestie or updating your own makeup bag (for research, obviously), consider this your permission slip to add to basket. Scroll on to see’s our Beauty Editor’s pick of the best products to shop.

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Beauty Editor-approved picks

1
The icon that started it all. Ultra-fine, foolproof, and basically the blueprint for perfect arches. One swipe and you’ll understand why it’s every MUA’s ride-or-die.
2
Already topping wish lists, this palette blends rich, warm mattes with jewel-toned metallics for your most festive eye yet. Compact, creamy, and perfect for party season. This definitely earns its place in your clutch.
3
Because one lipstick is never enough. This limited-edition set features ABH’s most-loved matte shades in travel-friendly minis. The pigment? Strong. The packaging? Red carpet ready.

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4
Light as air but heavy on results. This best-selling foundation smooths, blurs and perfects like real-life retouching. Your skin, just in soft-focus HD.
5
The ultimate ABH starter pack from brows to glow, every cult classic in one sleek box. It’s basically a masterclass in looking chic.
6
For skin that gives you a real-life filter. This kit blurs, brightens and beams like you’ve actually been sleeping. Your party glow-up, wrapped and ready.
7
Contour and highlight but made easy. Think definition but make it dewy and foolproof.
8
The reason ABH became the brow authority. Inside you’ll find everything you need for arches that could cut glass; from precise pencils to defining gels.

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The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.

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