If you’re a bona fide beauty junkie or get your kicks watching makeup tutorials on YouTube, you’re going to be keen for this news. Rebel of the cosmetics world, Beauty Pie – who source luxury products from the world’s top chemists and labs and sell them to customers without an expensive middleman – are set to launch their first ever UK pop-up.
From Thursday 12th March, Beauty Pie will open at luxe beauty and skincare destination, Harvey Nichol’s cosmetic floor and will transform the way customers will be able to get their hands on the coveted products – well, until they last anyway.
Until now, Beauty Pie has only been available online if you sign up to their membership service. While the membership certainly saves beauty junkies serious £££ in the long run, signing up isn’t that appealing to everyone – this will be the first time those intrigued by the brand and inspired by the endless rave reviews it’s received from the world’s top beauty editors can buy the stuff in the flesh.
Products in the range span from candles and fragrance from the world’s leading ‘noses’ to skincare based on technology, research and products from the world’s leading Japanese and Korean skin experts, as well as high-tech makeup formulations and cruelty-free formulas.
It might be true that London is bursting with beauty emporiums, but the arrival of Beauty Pie is big news for those in the know. The brand has changed the way people shop product by improving the transparency on what you’re getting for your money (fancy packaging and big marketing and social media campaigns aren’t front and centre) and, most importantly, the middleman is cut out, shaving a huge chunk off the price.
In fact, the brand value their members so much that a large proportion of them working as staff at the pop-up as they are the ones who really know the ins and outs of the products and are the people Beauty Pie sees as their “ultimate ambassadors.”
It’s also worth knowing that the brand was founded by an absolute business and beauty legend, Marcia Kilgore, who launched the likes of Bliss, Soap & Glory and Fitflop too.
If Beauty Pie is the “enfant terrible” of the beauty world, Marcia is the “Robin Hood,” serving up makeup and skincare junkies what they want in an ever saturated and smeared market.