The Best Beauty Investments For Your 20s, 30s & 40s
We’ve brought you the best fashion and interior investment buys for your life stage, according to our team of writers and editors. Now, we’re sharing the beauty products that have scored the tick of approval by The Handbook team. Scroll down to see the best skincare, haircare, makeup, and treatments to know.
’20s
As I’ve gotten older, I’ve definitely adopted the less is more approach and I love doing high maintenance things to keep me low maintenance; tinting my eyebrows, lip blush, and tanning drops mixed into my moisturiser. I’ve repurchased the Tan Luxe face drops so many times and I couldn’t recommend them more. – Elle, Senior Venue Partnerships Manager
I think you’ve gotta find a lip products from a brand you love and are excited to put on and seal your makeup routine with. I get so much joy from putting on lipstick/gloss and its important to do little things throughout the day to spark joy. – Imogen, Graphic Designer
I have very fair skin, so the one piece of skincare advice that I’ve actually taken on board is SPF – this is a good brand in the medium-price range.
’30s
I use this pretty much daily and it has already lasted a year so definitely worth the investment. – Harriet, Head Of Partnerships
I’ve been pretty consistent with my skincare since my mid-20s and have always been fairly happy with how my skin looked, but I’m seeing a difference in the glow now that I’m approaching 40. I’ve been taking Ancient + Brave’s True Collagen for about two months and have definitely seen a change in my hair and nail strength, and I’m still putting off the Botox appointments so it’s doing something! – Astrid, Contributing Fashion & Lifestyle Editor
I was skeptical about the benefits of getting a filtered shower head. Are they a gimmick, or actually worth it? With London’s hard water, I have to say, I noticed a significant difference in my hair when I don’t use it for just 1 wash. – Natasha, Digital Editor
Eye cream is my latest passion project, and I am currently loving the Caudalie Premier Cru which has this amazing applicator that has an instantly cooling effect. – Andrea, Contributing Food, Culture & Lifestyle Editor
’40s
Entering my 40s has taught me many things—like the power of a solid Vitamin C serum and Skinceuticals C E Ferulic is basically skincare royalty. My skin looks firmer, brighter, and just… alive, even when I’m running on caffeine and concealer. It’s definitely a splurge, but honestly, I’d cancel dinner with friends and sip soup at home if it means I can afford another bottle. – Tamara, Contributing Beauty Editor
Not so much one buy, but a treatment: The Bradden Method.
Sarah Bradden’s holistic approach, which combines acupuncture, Reiki, massage, activated oxygen, and LED light technology, is out of this world. She looks at the whole picture: your health, hormones, skin and general energy to transform not just your skin but your mood and well-being, too. Plus, she herself is like an angel ready to calm the most chaotic mind. In a word, heaven. – Ashling, Contributing Style & Interiors Editor
One I haven’t actually bought yet but am saving up for. I’m a low maintenance beauty human but as I age its clear that my skin needs a little extra TLC. I’m excited to invest in this model as it offers red, blue, yellow and near-infrared lights for multiple benefits – it’s the ultimate reason to kick back and relax for 10min each day. – Robyn, Managing Director
The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.
