Vacation booked, destination hot, but what will you be throwing in your suitcase? Are you determined to nail poolside chic or are you ready to embrace your inner surfer chick? These are all the holiday looks we’re loving for the most stylish summer vacay.

Holidays not only give us the chance to relax, sip on cocktails and pick up a good book, but the potential to reinvent our style. For some, the daily commute and office grind requires suits and restricted fashion ops, so imagine the relief to let loose in tropical prints and flowing kaftans. Alternatively, perhaps you prefer to retain that sophisticated, refined appearance, in which case, make a beeline to Me+Em. Its latest collection oozes class with the most stunning minimalist pieces. The monochromatic styling is simply exquisite and guaranteed to give rich girl vibes.

Personally, I would love to be all pared-back and glam, but the reality is that my summer wardrobe is a fickle bundle of colour, classics, boho whimsy and maybe a touch of laid-back surfer wannabe. Maybe you’re the same? Which is why I thought I’d look into the varying styles influencers are currently embracing on their beach-bound trips. Below we have the fabulous Portuguese contingent who rock colour to perfection; then there are the Cali girls in slouchy tees and string bikinis and, of course, the ladies on the Med in floaty dresses, retro shades and headscarves. If, after all this inspo, you still haven’t booked your summer holiday, I have failed in my mission to lure you away. I mean, if the fashion and the palm tree pics don’t tempt you, then surely the beach bar will.

The Sophisticate

Simple, yet polished, opt for classic shades and clean cuts to emulate this timeless style. Look to brands like Massimo Dutti, Me + Em and Reiss.

Dolce Vita Girl (aka 2023 Tomato Girl)

The Mediterranean Tomato Girl Aesthetic was a huge TikTok trend last summer. However, given its timeless appeal, we’re going to see lots more floaty dresses, headscarves and basket bags again this year. Make For Love & Lemons, Rouje and Realisation your go-to labels.

For Love & Lemons, Margot Mini Dress, £195

For love & lemons, Gidget Bra Top, £130

Tropical Beach Babe

Boho Beauty

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