The 8 Best Christmas Shops & Window Displays

Christmas has begun in full force on the streets of London, and one failsafe way to feel the festive cheer is to head to one of the capital’s dedicated Christmas stores for a yuletide overload.
Whether you’re keen to get your Christmas shopping done early, want to pick up the annual new bauble to add to your tree or simply want to feel that warm, festive vibe, here are the best Christmas shops in London, from Harrods’ epic “Christmas World” to Selfridges’ extra-festive shop space.
Harvey Nichols
Luxury retail giant Harvey Nichols is the one to watch when it comes to extravagant displays of the Christmas spirit. This year’s window display in the Knightsbridge store pays homage to their partnership with The World of Tim Burton exhibition at the Design Museum with special installations featuring sculptures from Burton’s own collection.
Blending the beloved eerie style of Burton’s films with the magic of the holiday season, these windows bring a whimsical vibe as you enter the store for more Burton-inspired activities inside (including afternoon tea, cocktails and a special animated film).
Where: 109-125 Knightsbridge, London SW1X 7RJ

Liberty London
The famous white and black-fronted department store is perhaps the most magical place to shop Christmas decorations in the capital – in fact, we make a pilgrimage there every year to buy a newbie for the tree.
This year will not disappoint as their Christmas shop, that’s full to bursting with unique decorations, covers a whole host of themes. There are charming little tree decorations that capture different hobbies, from baking to makeup – the perfect gifts for loved ones you can’t be with – to their famous London-inspired pieces featuring London buses and Union Jacks.
Where: Regent Street, Carnaby, London W1B 5AH
Selfridges
If you want to feel like you’re in a proper Christmas movie, head through those famous wooden revolving doors to Selfridges, where festive joy doesn’t come much more in the face than this.
The motto for this year’s famous Christmas shop is “the more the merrier,” and we couldn’t agree more. With over 600 Christmas decorations to choose from – 60% of which are exclusive to Selfridges – and a selection of themed holiday events all season long, you’re in for an extravagant and joyful Christmas shopping trip. Make sure you don’t forget to admire the decked-out holiday windows around the outside – you can’t miss them.
Where: 400 Oxford Street, London W1A 1AB
Fortnum & Mason
Fortnum’s provides a cornucopia of festive cheer every year that’s sure to put a spring in the step of even the Scroogiest of people. The famous pistachio-hued store on Piccadilly has dressed up its windows in a whimsical motion display this year, complete with enchanting woodland animals celebrating the season. Inside, there’s a gorgeous installation with a dazzling display of shimmering festive pinecones.
Fortnum’s provides a cornucopia of festive cheer every year that’s sure to put a spring in the step of even the Scroogiest of people.
Plus, there are plenty of gifts available that will tick off family and friends from the list, from foodie delights to sweet decorations.
Where: 181 Piccadilly, St. James’s, London W1A 1ER
Harrods
The most famous department store on Earth doesn’t do things by halves when it comes to Christmas. Their aptly named “Christmas World” on the Lower Ground Floor has been open since July, spreading some full-throttle festive cheer until the end of the year.
The most famous department store on Earth doesn’t do things by halves when it comes to Christmas.
This year is extra special, marking 175 years since Harrods first opened, so you know the festivities are going to be epic. They’ve collaborated with Italian luxury clothing brand Loro Piana to create a dazzling installation, complete with moving parts for the outer building and windows to create the ultimate winter shopping wonderland.
Where: 87–135 Brompton Road, Knightsbridge, London SW1X 7XL
Burlington Arcade
For a real ‘London moment’ head to the institution that is Burlington Arcade, the shopping destination bursting with high-end luxury boutiques, stunning interiors and its famous Beadles – the dapper chaps dressed in their famous tails or cloaks who are there to greet shoppers and point them in the right direction.
At Christmas, the destination comes to life with stunning decorations and an array of twinkling lights. Head there to pick up gifts such as Ladurée’s pastel-coloured macarons, rare art and exhibition pieces from the Gagosian shop and some of the finest jewellery in London for that special someone.
Even if you’re just window shopping, it’s one of those must-visit festive places that will make you feel all the Christmas feels.
Where: 51 Piccadilly, Mayfair, London W1J 0QJ
Hamleys
The most beloved toy store in London has officially unveiled its magical Christmas windows at the iconic seven-floor Regent Street store, celebrating three iconic film franchises: Harry Potter, Wicked and Paddington Bear.
The festivities don’t stop at the door – interactive events, meet-and-greets with Santa and festive-themed shopping is running all season long. Cross toy gifts off your list as you enjoy this celebration of the holidays that is magical for kids and adults alike.
Cross toy gifts off your list as you enjoy this celebration of the holidays that is magical for kids and adults alike.
Where: 188-196 Regent STreet, London W1B 5BT
John Lewis
The creators of each year’s annual tear-jerker Christmas advert also bring the holiday spirit to their store locations, especially in their seven-floor flagship on Oxford Street.
Find gifts for the entire family and festive decorations galore as you explore this shopping destination’s Christmas selection, and you’re bound to see an appearance from Mr. Claus in Santa’s Grotto too.
Where: 300 Oxford Street, London W1C 1DX