Cinnamon Roll Makeup Is Trending & It’s Perfect For Winter
Listen up, beauty junkies: the leaves are falling, pumpkin spice is brewing, and the makeup gods have delivered this winter’s breakout star: Cinnamon roll makeup. Yes, this warm, spicy, cinnamon-y goodness isn’t just for your festive coffee trips —it’s here to dominate your makeup bag. With a jaw-dropping 125% increase in Google searches and a 55% surge in TikTok searches, this trend has graduated from ‘cute idea’ to full-blown beauty phenomenon. Here’s what to know…
What is ‘Cinnamon roll makeup’?
Inspired by the sweet-but-spicy allure of its namesake treat, think warm browns, soft caramels, burnt oranges, fiery reds, and just a hint of golden shimmer.
It’s the perfect mix of sultry and inviting—a look that’s as transitional as it is timeless. And with Mocha Mousse named Pantone’s Colour of the Year for 2025, the trend is not just having a moment—it’s set to stay.
It’s the perfect mix of sultry and inviting—a look that’s as transitional as it is timeless.
If it’s good enough for Hailey Bieber, Kylie Jenner, Maya Jama and Cara Delevingne, who have all rocked the look, then you know it’s worth diving into.
Cinnamon roll makeup is universally flattering because it’s all about playing with warm undertones which flatter every skin tone. Whether you’re fair and freckled or have deep, rich skin, cinnamon shades add that subtle, sun-kissed glow.
Pro tip: Choose shades that complement your undertone. Cooler skin tones? Lean into cinnamon shades with more caramel or rose. Warmer skin tones? Opt for deeper coppers and spicy terracotta. Olive skin? Mix it up, you can own the entire palette.
Pro tip: Choose shades that complement your undertone.
How to work the cinnamon trend into your routine
1. Smouldering cinnamon eyes
The key to cinnamon-inspired party eyes? A little shimmer, a lot of smoulder. Start with a matte cinnamon shadow as your base, then amp up the glam with a glittery copper or gold shimmer. For extra holiday drama, wing it out with a burnt orange liner or along your lower lash line for instant spicy vibes.
For eyes that captivate, choose neutral brown tones. Soft, warm shades from the Doll Smash Expressionism Eye Palette are ideal for this look.
– Karleigh Marsh, Beauty & Doll Smash Makeup specialist
2. Spiced-up cheeks
Blush doesn’t need to be an afterthought. Swap your usual pinks and peaches for burnt or muted terracotta shades. Sweep it across your cheeks and high up toward your temples for a lifted modern look. Bonus: double it as an eyeshadow for a monochromatic vibe.
Swap your usual pinks and peaches for burnt or muted terracotta shades.
3. Lipstick with a hint of heat
Put down your neutral nudes and pick up a cinnamon-spiced lip. There’s a shade for every mood: matte and gloss, or a satin finish- take your pick.
Lips can be a caramel and cinnamon fusion which brings in a luscious depth to the lips, balancing the look perfectly.
– Amanda Bell, Pixi’s Global Director of Artistry and Education
Pro tips for party-ready cinnamon makeup
1. Blend, blend, blend
Cinnamon tones demand seamless blending. Harsh lines are a no-go, so grab a fluffy brush and work that shadow until it’s smooth.
2. Highlight strategically
A warm highlighter in champagne or rose gold will elevate your cinnamon vibes. Dust it on your cheekbones, brow bone, and the tip of your nose for an all-over glow.
A warm highlighter in champagne or rose gold will elevate your cinnamon vibes.
3. Pair wisely
Cinnamon Roll makeup loves cosy colours. Stick to warm, neutral outfits or lean into this season’s hottest colour; burgundy.
4. Keep it soft
Don’t overdo it—this trend thrives on looking effortless. A wash of warm colour across the face is chef’s kiss; going overboard might veer into “rolled in a pumpkin patch” territory.
Don’t overdo it – this trend thrives on looking effortless.
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