Celebrities like Dua Lipa, Zendaya, and Hailey Bieber are bringing slogan tees back, this time with a distinctly Y2K spin. From moody mottos to tongue-in-cheek hot takes, here are our top picks…

Slogan tees are nothing new – you’ll find them in every high street store at any given time. But right now, they feel undeniably fun, packed with personality, and brilliantly cheeky. We’ve spotted them everywhere, from Harry Styles gigs (shoutout to the hundreds of “Respect Your Mother” tees in the crowd) to popstars themselves – look at Dua Lipa repping the power of good grammar.

Wearing your thoughts on your chest has become the ultimate sartorial hot take, from Reformation’s cherry-red “Don’t worry about it” to ASOS’ buttercream “Late but worth the wait.” And you can’t help but smile when you see one – they are the low-key way to do dopamine dressing.

A blue T-shirt with the text Good grammar is sexy. printed in white letters on the front—perfect for fans of trending slogan tees.
Good Gramma Baby Tee
Maison Rapito, £48

Wearing your thoughts on your chest has become the ultimate sartorial hot take.

Woman with long wavy hair wearing a red slogan T-shirt that says Don’t Worry About It in black text, paired with loose-fitting black trousers, standing against a plain light background.
Rowan Crew Tee
Reformation, £58
A plain white T-shirt with the words POULET ROTI printed in bold red text across the chest, perfect for fans of Slogan Tees and trending T-shirts alike.
Poulet Roti Slogan Tee
Hunza G, £55
A woman wearing a blue cap and a light blue T-shirt with red trim that says “I’ll do it tomorrow” in white text stands against a beige background, showcasing one of this season’s best slogan shirts.
Girlfriend T-Shirt
Next, £8
A person with blonde hair and sunglasses stands on a city street, wearing one of those cool slogan tees—a white shirt that says “lost in paris” in black text. Tall buildings and zebra crossing lines are visible in the background.
A plain white T-shirt with the phrase lost in Paris printed in bold black letters across the chest, displayed on a white background—perfect for fans of cool slogan tops.
Slogan T-Shirt
Zara, £17.99

Lean into the trend with a minimalist touch with this Zara raglan tee.

A woman with long curly hair wears a yellow T-shirt—one of this season’s cool slogan tees—that says LET'S GO GIRLS in brown letters and checked trousers with a black belt, sitting casually and looking to the side.
Daydreamer Tee
Free People, £78
A white T-shirt with bold red text on the front that reads, RESPECT YOUR MOTHER—perfect for anyone who loves cool slogan tees.
Respect Your Mother T-Shirt
Amazon, £13.99
Young woman with long dark hair wearing one of those cool slogan tees—a white and red raglan shirt that says “It’s just not that serious.” She sits against a plain white background, looking directly at the camera with a neutral expression.
Raglan T-shirt
Stradivarius, £22.99
A woman wearing a yellow T-shirt with red text that reads Late but worth the wait, one of those cool slogan tops. Her arms are behind her back, and the background is plain white.
Reclaimed Vintage Slogan Tee
ASOS, £22.99
Woman wearing one of our cool slogan tees—a pink OVERNIGHT SENSATION T-shirt—paired with grey trousers featuring white stripes and pink sandals, standing indoors on a light wood floor and holding up her shirt slightly to show her midriff.
Overnight Sensation Tee
White Fox, £30
A plain khaki T-shirt with the phrase LATE ON PURPOSE written in bold pink letters across the chest—perfect for anyone who loves cool slogan tees.
Washed Rhinstone Slogan Tee
Zara, £19.99
A person stands against a white wall, wearing one of those cool slogan tees—a white T-shirt with pink text that reads Out of ORDER. They have plaited hair, freckles, and a neutral expression.
The Gurls Talk Tee
Cou Cou Intimates, £62
A person takes a mirror selfie wearing a loose white cool slogan T-shirt with the word MOTHER in bold black letters and red athletic shorts with white stripes, in a cosy, softly lit room.
Mother Tee (Pre-Order)
Zuma World, £54
Woman wearing a tight white crop top and matching bottoms. The shirt features a cool slogan T-shirt style with text printed on it that says, Show me your b00ks. The background is plain and well-lit.
The Books Baby Tee
Cou Cou Intimates, £54
White T-shirt with maroon collar and sleeve trim, featuring the text Moderately Social printed in maroon on the front, centred against a plain background—perfect for anyone who loves cool slogan tees.
Moderately Social Ringer T-Shirt
Hush, £45
A woman with long dark hair wears a white T-shirt that has the text Tee For Important Meetings. printed in small black letters on the front. Only her shoulders, chest, and part of her face are visible, showcasing one of this season’s cool slogan tees.
Slogan T-Shirt
Oysho, £19.99
A woman stands indoors wearing one of those cool slogan tees—a blue T-shirt that says BURNT OUT BUT STILL HOT—paired with grey shorts and beige flip-flops. She is holding her shirt up slightly, revealing part of her midriff.
Still Hot Tee Blue
White Fox, £30

This time round, they feel undeniably fun, packed with personality, and brilliantly cheeky.

A woman with curly hair wears hoop earrings, a green cool slogan T-shirt with SO ANYWAY in pink letters, and blue jeans. She lifts one side of her shirt, exposing her waist, and looks downwards. The background is plain white.
So Anyway Band Tee
Sisters & Seekers, £38
A person sits barefoot on sand in front of a rope net, wearing one of our cool slogan tees—a 100% Iconic T-shirt—and ripped jeans, with one hand on their head.
Washed Rhinestone Slogan T-Shirt
Zara, £19.99
A woman wearing a green T-shirt with the cool slogan tee “Ready for Retirement” printed in white letters, paired with light blue jeans. She has long dark hair and is holding a light-coloured bag.
Ready For Retirement! Tee
Departure, £56
A light pink short-sleeve t-shirt with the words JAMBON BEURRE printed in bold yellow letters on the front, perfect for fans of cool slogan tops.
Jambon Beurre Slogan Tee
Hunza G, £55
I Heart Tiramisu Baby Tee
ASOS, £16.99
baby blue tshirt with ;what now' embroidered text
What Now Baby Tee
River Island, £22
Funny Baby Tee
Etsy, £24.99
Both Teams Baby Tee
In Print We Trust, £19 (was £38)
Raglan T-Shirt
Stradivarius, £22.99
The Last Poets T-Shirt
Bella Freud, £95
Fashion, Outfits, Trending Fashion

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