Going On A Beach Holiday? This On-Trend Brand Has Your Outfits Covered

21st June 2023 | By Astrid Carter

Every fashion girl knows Free People for its laid-back LA vibes, free spirit and effortless approach to dressing. This season, they’ve launched a brand new sub-brand, an embodiment of that same cool, laissez-faire spirit wrapped up in a collection that will have you nailing beach style all summer long.

In partnership with

Enter Free-est, Free People’s first line that brings together the brand’s popular FP Beach and Endless Summer collections for an edit of pieces that will have you dreaming of summer holidays. Think pretty little white dresses to pair with raffia bags and straw boaters; pastel-hued knits to warm up in after sea swims; and billowing maxis in fruity shades that will work for everything fro destination weddings to sundowners round the pool. 

Priced between £30 and £120, it’s one of the brand’s most affordable lines but beds into pieces you will bring out each summer and become a much-loved piece in a curated travel wardrobe.

We’ve handpicked some of our favourites, so whether you’re holidaying in Cornwall this summer or looking forward to getting sand between your toes on the White Isle, here’s everything you’re going to want to pack…

A boho take on a babydoll dress, we’ll be throwing the Adler tunic over a bikini of BBQs on the beach whilst the sun goes down.

Adler Tunic
£88

No one does effortless summer dresses quite like Free People. This season, we’re eyeing up the Kalina midi in antique rose. With it’s cut-out detail, puff sleeves and smocking bodice it ticks so many of this season’s trends whilst remaining timeless.  Whilst the Simply Smitten maxi skirt will become one of your summer heroes – pair it with a lace top or vintage tee and tan accessories to give Daisy Jones vibe. Whilst the scarlet red On My Mind mini is versatile enough to take from hot city days paired with retro sneakers and an oversized denim jacket, to holiday favourite with tie-ankle sandals and a sweet grosgrain-trimmed boater.

Worn together or as separates, the Look of Love set will add some romantic bohemian spirit to your summer wardrobe.

Is there anything else you want to waft around in on hot summer days than a billowing maxi? Free-est’s Live Light dress comes in six colours with flattering dropped sleeves, a statement back keyhole, and, you’ll be pleased to hear.. pockets. Style up with tan sandals and a generous helping of gold jewels.

live light midi dress
£88

The ruched side detail of Free-est’s tate mini is super flattering. Throw over your favourite bikini to take you from sea swim to lunch in an instant.

Shop the full collection at freepeople.com
Created in partnership with free people


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