High-street makeup has never looked so chic and formulated so well, until now. In keeping with its Scandi roots, this capsule makeup collection is minimal, attractive, affordable, on-trend and punches well above its competitors. Created alongside renowned makeup artist, Raoúl Alejandre, who has worked on the faces of Zendaya and Naomi Campbell, expect high-quality formulas and change from a tenner. What’s not to love? Here’s our five standout products from the new range…

 
View this post on Instagram
 

A post shared by H&M Beauty (@hmbeauty)

 
View this post on Instagram
 

A post shared by RAOÚL (@raoulalejandre)

Hu0026M has gone big on u003ca href=u0022https://www.thehandbook.com/best-mascaras-2023/u0022u003emascarasu003c/au003e launching four in this new collection, however, the one that caught our eye was the Never-Ending Lash u003ca href=u0022https://www.thehandbook.com/everything-you-need-to-know-about-mascara-cocktailing/u0022u003emascarasu003c/au003e which lengthens and defines but also effortlessly separates lashes to give that spider effect without the clump, grabbing every lash along the way. It’s a great choice for everyday lashes for the office when you want a no makeup makeup look. The flexible and slim silicone wand makes easy work to get to those hard-to-reach corner lashes, yet still strong enough to maximise length. Never Ending Lash delivered on all fronts from staying power and lusciously long lashes to its chic rose gold/beige packaging and brilliant price. Full marks from us!
Beautifully silky and surprisingly high-pigmented for a high-street u003ca href=u0022https://www.thehandbook.com/red-lip-season-is-here-lipsticks-that-wow/u0022u003elipsticku003c/au003e. These lippies are so strong and robust that when we colour swatched them on our hands, the marks stayed put for days later – a sure sign that these lipsticks are going nowhere in a hurry!rnrnThis reddy-brown shade leaves a rustic hue on lips that works brilliantly paired with a winter wardrobe. Infused with hyaluronic acid, your lips will feel moist and hydrated for hours. With 36 shades to choose from in magnetic clickable packaging (very Armani) plus change from a tenner, it’s worth building up a collection now.
Perfectly named, this multi-use cream highlighter glides on skin leaving a radiant finish in its path. It works brilliantly on cheeks, lips and even eyes – you’ll have a full face of makeup in under 20 seconds! The creamy texture allows colour to settle immediately and lets you build up the strength of colour. Simply dab the stick directly onto your skin and use your fingertips or a brush to blend. For the natural seeking, try our favourite Peachy Glow shade, though all four shades are equally flattering to all skin tones. If you’re going to buy just one thing from this new collection, make it this!rnrn
u003ca href=u0022https://www.thehandbook.com/glow-getter-bronzers-to-warm-up-winter-skin/u0022u003eBronzeru003c/au003e is no longer a seasonal purchase; it’s fast become a skin lifesaver and much deserving of a place in our makeup bags all-year round. This fine-milled pressed powder is available in either a light or medium shimmer finish, depending on how you like to wear your bronzer. If ageing is your bug bear, then stick to the light finish which has less sparkle and works better against mature skin. Both however will elevate a sallow complexion, add instant warmth and easily buildable without the risk of having muddy cheekbones. Disappointingly, the two shades aren’t versatile enough for darker skin tones, so if you can stretch your budget, then perhaps give this a miss.
Perk up your skin in a matter of seconds with this highly pigmented blush that will cheat 8-hour-shut-eye in just a few sweeps. The small compact makes it handbag-friendly, but the cutesy packaging does mean you’ll be swirling your brush a few times to get ample colour to deposit on to your brush. So, be a little more heavy-handed than you would normally. The 12 shades are a full colour spectrum of tawny browns, bright corals, baby pinks, rose pinks, even soft beige. You’ll definitely find your perfect flush.rnrnrnrn

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.


Want to receive more great articles like this every day? Join our daily email now