Is there anything more effortlessly chic than ordering a gin martini at a bar? We think not. This timeless cocktail has captivated an array of icons, from the silver screen siren Sophia Loren to legendary crooner Frank Sinatra, and of course, everyone’s favourite spy, James Bond. Yet, for all its glamour, the martini can feel a touch intimidating, especially for newcomers. How many olives are too many olives? Should you opt for dirty, shaken, or stirred? And what exactly does “with a twist” mean?

In Partnership With No.3 London Dry Gin

Well, if you’re looking to start your martini journey or become a more discerning drinker of the classic cocktail, we’ve got just the ticket. This June, The Martini Boutique, by No.3 Gin lands in London to celebrate everything to do with the iconic serve. Intrigued? Here’s all you need to know.

Who is hosting? 

No.3 London Dry Gin are behind a month-long celebration of all things martini, bringing an exciting lineup of events, exclusive bar takeovers, and expert-led masterclasses to the capital.

And who better than No.3? The iconic London gin has won countless awards and is renowned for its crisp, refreshing taste, and undeniably smooth texture – the perfect foundation for a world-class martini.

No.3 has mastered the gin. Now it’s time to master your martini.

When & where can we sip?

As part of their June Martini Month celebrations and coinciding with two significant dates in the food and drink calendar, No.3 London Dry Gin will unveil The Martini Boutique by No.3 Gin at Electric Space London, 11 Rathbone Place. Running from June 16th to 21st, culminating in World Martini Day on Saturday June 21st, this immersive pop-up is a dedicated space for exploring the ritual, the refinement, and the rediscovery of the classic dry martini.

Explore the ritual, the refinement, and the rediscovery of a great martini.

What’s on offer?

Best for beginners: The No.3 London Dry Gin Martini Fitting Experience 

For those who’ve always found the martini a little daunting, this is a must-book summer event. The immersive experience has been created to not only educate but also inspire and take a playful and fun twist on the art of drinking the martini.

Drawing inspiration from the esteemed tailors of London’s St. James’s Street – conveniently neighbours of No.3 London Dry Gin – this experience reimagines the bespoke fitting, but for your perfect martini rather than a suit. Guided by the Martini Tailor, each guest will individually delve into the magic behind every great martini, meticulously exploring elements from dilution and method to ratio and garnish.

The result? Your ultimate made-to-measure serve, crafted precisely to your taste. Armed with that invaluable knowledge, you’ll be able to confidently order a martini at your next cocktail bar visit, or expertly craft one at home for your next dinner party.

Details: Daily 90-minute sessions at 12pm, 2pm, and 4pm, from June 17th to 21st.

Tickets: £25 per person.

Before for experts: The No.3 London Dry Gin Martini Bar

Next up, if you consider yourself a martini aficionado, this is the only bar you need to visit this June. Open from June 16th to 21st, The No.3 London Dry Gin Martini Bar will feature a curated menu of martinis to savour – from timeless classics to exciting and even revolutionary creations, all expertly prepared with the iconic No.3 London Dry Gin.

The brand has also enlisted some of the world’s finest bartenders to serve up these exquisite tipples. The stellar line-up includes the legendary Alessandro Palazzi from Duke’s (often credited with making “the best martini in the world”), alongside the talented team from BLINKER (one of the UK’s Top 50 Bars), plus many more.

This is an unmissable opportunity for anyone passionate about cocktails, gin, or the London food and drink scene.

Take a friend or a date and make the most of some of the best martinis you’ve ever tried, tasting flights and more. 

Details: The No.3 Gin Martini Bar will be open from 12pm to 10:30pm Monday to Saturday.

Anything else? 

Find The Martini Boutique by No.3 Gin at Electric Space London, 11 Rathbone Place, W1T 1HR running from 16th – 21st June. Open 12pm – 10pm.

For more information, visit www.eventbrite.co.uk.


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