As a nation we do not prioritise our sleep nearly enough, despite it being not just a necessity, but a must for good mental health. So, in celebration of World Sleep Day, we would like to encourage you to get more downtime with an edit of the most luxurious pjs.
We work hard, we lead hectic lifestyles, so what will help us slow down? By creating a clutter-free bedroom, with hotel-style bedding and pyjamas you can’t wait to slip into, you’re already steps closer to serenity. By turning bedtime into a treat, there’s 100% more of an incentive to shut down the laptop and get some well-deserved shut eye. Plus, there’s nothing more indulgent than slipping into the silkiest of nightwear.
Yes, you can find pjs in your local supermarket, and we’re not knocking those; we’re simply saying that upping the decadence in silks, organic cottons or super soft linens sounds pretty magical. Also, specialised sleepwear labels are on the rise, so clearly we’re all on board for the hotel experience at home.
Desmond & Dempsey, named after the founders’ grandfathers, was one of the original names to shake up the nightwear department. Focusing on bold, striking prints on organic cotton, it celebrates life at home; in their own words, making everyday pursuits feel a little bit delux. Similarly, the Ukrainian label Sleeper has maintained cult status with sell-out pieces within each collection while also blurring the line between partywear and sleepwear. Yes, these pieces are so beautiful you simply need to swap out your slippers for heels.
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For true opulence, Olivia Von Halle is all about rich, jewel tones and sumptuous velvets; boudoir style at its most lavish, these luxury pyjamas are guaranteed investment pieces. Sleepwear brand Deeba has also elevated your bedtime uniform into one you’ll never want to take off. Their pieces are beautifully bold, fun and luxurious, all created with careful consideration and thought for the planet.
For those seeking pure comfort while maintaining effortless style, Honna is a must. Relatively new on the scene, having launched in 2019, this sustainable brand has already got a huge following thanks to its ultra-lightweight cotton and traditional stripes in flattering cuts. Similarly, Piglet In Bed is renowned for its sustainably-sourced natural materials. From bed linens to pyjamas, this West Sussex-born brand has your bedtime sorted.
Finally, not forgetting the kids, many designers have expanded their ranges to include mini-me versions, including Desmond & Dempsey. We’ve picked some of our faves…
Scroll to discover your new favourite pyjamas…
Bonsoir of London began in an era that celebrated the cocktail pyjama, where fashionable hosts entertained guests in their luxury loungewear, much like today.
For a bold take on the classic pyjama, you've got to check out Stockholm born brand, Nufferton. Expect stripes, spots and checkerboard prints in unisex styles.
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The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some of the products purchased through affiliate links.
