Wellbeing Entrepreneur Reveals Her Life In Health and Beauty

After years of working as a journalist on women’s glossy magazines, Nicola Elliott ditched her stressful lifestyle and retrained as an aromatherapist. She founded NEOM Organics soon after – a luxe beauty brand specialising in 100% natural fragrances to boost your wellbeing in four key areas of life: sleep, stress, energy, and mood. Here, Nicola shares her earliest beauty memories, the lessons she’s learnt along the way and the products that she can’t live without…
What is your first beauty memory?
I remember very clearly, my mum used to get her hair blow dried at home every Saturday afternoon before she went clubbing with my dad! She had me at twenty-two years old, so I let her off…
What is your go-to treatment?
I like microdermabrasion for getting skin cells off and a nice nourishing facial at my local salon, but I’m useless at going and probably only get there every 6 months!
How do you switch off from such a busy and demanding job?
I’m extremely fortunate that I have a horse and I ride with my daughter most evenings which is the ultimate switch off activity.
Where, what or who are your inspired by for product development?
My friends, family, real people we meet in stores or out and about with real life problems.
What beauty advice would you give you twenty-year old self?
Kids age you!
Tell us about your wellbeing rituals.
Bedtime ritual is a must for me – a bath with Perfect Nights Sleep candle burning and lashings of the matching bath foam followed by Magnesium Body Butter and Pillow Mist whilst reading in bed. Lights out at 10.30 prompt.
What’s on your beauty repeat list?
Charlotte Tilbury concealer, Neom Pillow Mist for night and our brand-new Big Day Energy Face Mist for day for a reviving spritz.
Where do you shop for special and unique beauty/health finds?
Victoriahealth.com – they have an array of indie and unique brands that always deliver.
What are you go-to skin saviours?
For day, Balance Me Tri-molecular Hyaluronic Serum, and Ultra Violette SPF50 Queen Screen suncream.
For night, NEOM Scent to Sleep Perfect Night’s Sleep Wonder Balm and Sleep Face Oil, plus Overnight Facial Dream Cream
What are your makeup bag heroes?
Jones Road Miracle Balm in Flushed, Charlotte Tilbury Hot Lips lipstick in Miranda May (a flattering pinky coral shade) and Urban Decay Perversion mascara.
What’s your relaxation staples?
NEOM’s Real Luxury candle and Breathe Lifestyle PJs.
Do you have a signature scent?
Anything Jasmine!
Tell us your beauty golden rules.
Daily SPF50, eat whole foods, get sunlight in the morning, prioritise sleep hygiene and take micro moments to recharge your wellbeing throughout the day.
Do you take any supplements?
I am strict with my supplements. I take Wild Nutrition Multi Strain Biotic (probiotics) and their Vitamin D Gummies. Plus, Bare Biology Omega-3 Fish Oil, Spirulina, and Supernova Woman Protein Powder.
PS- Nicola regularly shares more of her personal loves and fave finds on her Instagram
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