Upgrade your workout gear with the hottest new activewear in store now. From high street labels to the coolest sustainable brands, we’ve got you one step closer to shaping up in style in 2024.

When it comes to our workout wardrobe, we all have our go-to labels, like Sweaty Betty or Lululemon, but as we stride into 2024 you’ll be excited to know that there’s a wave of brands shaking up the athleisure market. Even Primark’s new Performance collection – launched this week – has created quite the buzz with its confidence-boosting running tops and super sleek leggings. Also launching this week is the TLC Sport collaboration with Welsh fashion designer, Julien MacDonald OBE,  featuring an 18 piece collection of technical garments that celebrate and support the female form.

For the yogis out there, you have Alo, the celeb fave, which counts Gigi Hadid, Hayley Baldwin, and Kendall Jenner as fans. Then there’s The Upside with pieces made from Certified Organic cotton. Similarly, Tala’s mission is to deliver sustainably-made activewear without foregoing the fit, quality and style.

With a vision of becoming the number one sustainable lifestyle band, Manchester-based Adanola is also dominating the lifestyle scene. Meanwhile, Silou London, launched by former Victoria’s Secret model, Tatiana Kovylina, and wellness influencer, Phoebe Greenacre is another beautiful collection bridging the gap between fitness gear and loungewear. Oh so many options….

The success story that has to be included is the one of Gymshark. Launched from a garage in Birmingham back in 2012 with nothing but a sewing machine and a screen-printer, it has become a global phenomenon. For true sports enthusiasts, you may want to consider signing up to Fabletics membership programme. I can personally recommend the quality and comfort of the product, just make sure you keep on top of those payments. 

Proving that there is no limit to what we’re capable of, the always fabulous influencer, Grece Ghanem, kicked off the year working up a sweat on a Bosu balance trainer in her Vaara gym kit. And yes, we’re coveting the lot. Keep scrolling to check her out below.

Now you’ve got your new activewear sorted, make sure you download the latest fitness podcasts to get you motivated. 2024 is shaping up pretty perfectly…

Shop New Activewear

Fabletics offers a membership programme and currently has over 2.3 million members benefiting from incredible VIP discounts. However, if you love their product, but don’t want to commit, the brand has just opened their first UK store on Regent Street, London where you’ll find all the latest high-performance pieces.

Fabletics, Seamless Fusion Low Impact Bra, £44

Adidas is a favourite among fitness influencers and sports stars, including Lisa Marie Kwayie and Adriene Mishler. The brand’s collabs, with 11 Honoré, Peloton and Stella McCartney to name a few, have been huge hits.

Shop Training Socks

Activewear doesn’t just stop at tops and bottoms; you’ll want to invest in some solid gym socks that’ll ensure your feet stay on the mat and blister free when working out. So from sweaty workouts to stretchy Pilates sessions, these are our top picks for your sporty feet…

Oysho activewear

Shop Trainers

Once you’ve sorted your new activewear, the most important next step is finding the best sneakers. Whatever your chosen activity, you’ll want support and suitable cushioning under foot. The new Ghost Max women’s running shoe from Brooks delivers enhanced protection thanks to plenty of soft cushioning and rocker-like transitions that propel you forward. Having trained for a half marathon in Brooks trainers, it would be a challenge to get me running in anything else. However, when Nike claims some of the greatest athletes in the world swear by its Metacon 9 AMP, I could be tempted. The latest offering from On Running, the Cloud 5 Waterproof, is also a bit of a game changer in terms of support, fit and wet weather protection. Mind you, if you’re a fair weather runner, pop on your new wheels and check out the most luxe gyms in town.

Accessories To Boost Your Workout

Whatever your age, it’s important to keep moving. Influencer, Grece Ghanem is not just a style inspiration, she’s also motivating us to lift some weights (that just happen to look very stylish!)

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.


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