It’s universally accepted that the pandemic has changed everything. It’s the ultimate disrupter, and the last year and a half will revolutionise everything, from how we shop, how we socialise, how we date and how we work. But most of all, how we live.
If you spent the entirety of lockdown staring at the crack in your bedroom ceiling, wondering when the landlord’s going to replace the faulty washing machine and jealously watching your neighbours enjoying outside space you can’t access, then you’re probably thinking the same thing. Something has to change.
Zone 1’s Elephant Park is home to two new residential buildings from Living by Lendlease, Park Central East and Park Central West, and they think they have the answer. South London’s newest foodie hub, the goal of both communities is to completely redefine the way Londoners rent, offering a standard of service and amenities that put the cramped, damp and uninspiring rentals we’ve become all too used to to shame.
What makes them different?
Be Where It Happens
Sure, leave London if you want to, but expect to be bored to your back teeth in your leafy idyll while your mates post pics from their nights out in the West End. WFHing in the Cotswolds loses its attraction when your London colleagues, enjoying face-time with the decision-makers, what used to be called ‘water cooler moments’, spontaneous lunches, meetings and drinks, not to mention what happens if your next role requires a daily four hour commute into town!
The solution is to be close to the action (or, ideally, in it!), and well over after a year of reduced or no social contact we’re planning to plunge into London’s hectic social scene. Rolling out of clubs in the small hours and walking home, group trips to restaurants that end in a karaoke bar in a part of the city you’ve never visited. You can’t do that in Norfolk.
The solution is to be close to the action (or, ideally, in it!)...
Park Central East and West are perfectly placed. The area houses restaurants like Handbook favourite Bayroot and the bustling Mercato Metropolitano, as well as wellness offerings from Moreyoga and Tempo Pilates and a wealth of independent retailers. The area is fast becoming one of the capital’s most vibrant destinations, with a world-class combination of art, music, and culture on its doorstep. Ditch the tube and start walking – everything is quite literally on your doorstep.
Rent It Like You Own It
The joy of property ownership is hours spent with a Farrow & Ball colour chart wondering how on earth they came up with Koala Breath and endless testers across your sitting room wall. And now you can do this in your rental home too.
The philosophy at Park Central East and West is that you rent it like you actually own it...
The philosophy at Park Central East and West is that you rent it like you actually own it. Gone are the pitfalls of property ownership, the unexpected costs, market fluctuations that can take the fun out of owning your own place, and in with hitting B&Q and getting hammering!
Everything In One Place
The rental model is changing. No longer is it okay to simply rent a unit in a block that’s near some shops, hopefully within jogging distance of a gym, an Uber ride away from a cinema and so on. Not when you can have it all included. Savvy London renters have begun to clock this, and new brand Living by Lendlease has stepped in to provide an equally savvy solution.
There’s even a private dining room for when you want to step up those birthday celebrations...
Both developments prioritise the work-life balance we’re now all aiming to reset. 24 hour concierges are resident in both buildings, as well as gyms, movie projectors and games rooms. There’s even a private dining room for when you want to step up those birthday celebrations, as well as a tailored calendar of monthly resident events and activities (it’s time we started getting along with the neighbours).
Are you living in fear that your landlord will discover your lockdown purchase? That your four legged friend will be evicted along with his basket and you? Or are you scanning your tenancy agreement and realising that your planned goldfish companion isn’t going to be possible? Both Park Central East and West have thrown open their doors to humans and wildlife alike.
If you fancy turning your rental into South London’s answer to Noah’s Ark, go right ahead...
Pets are no issue, this is your home and you need to live like it. If this means introducing an Irish-Wolfhound-Shih-Tzu-cross into your studio apartment then so be it!
If you fancy turning your rental into South London’s answer to Noah’s Ark, go right ahead (though some restrictions do apply!)
If the closest to ‘outdoor space’ your current flat comes with is the bit of gravel where you store the wheelie-bins, then think again.
As well as the development’s landscaped private gardens, every single flat comes with its own outdoor space, with balconies and terraces as standard. A welcome option after the misery of lockdown when our appreciation of outdoor space soared, and one us Londoners are unlikely to take for granted.
There’s also a view of a brand new, 2-and-a-half acre leafy park, which the buildings all overlook.
A welcome option after the misery of lockdown when our appreciation of outdoor space soared
From being there to accept your endless stream of Amazon deliveries to recommending somewhere for dinner, imagine having someone on-hand. Water pressure down at two in the morning? No problem is too small, thanks to on-site maintenance and a 24 hour guarantee.
Renting in London is a miserable race to the bottom, shuttling from damp property to former-crack den and avoiding asking the estate agent about the suspicious stain. Those days are over.
If we’re going to be spending more time at home, that place needs to be somewhere that really feels like home and it needs to be somewhere we love. Living by Lendlease have given us two developments that do just this, at a price that is seriously competitive on the London market.
It’s time we start putting ourselves first and living somewhere that really offers that ‘wow’ factor.
Plus, who doesn’t want to make their mates jealous?
Introductory prices available for a limited time only
Available and ready to move into now
To book a viewing click here: www.rentextaordinary.com