Elbows at the ready, it has finally been revealed that the original French beauty emporium is coming to West London in March, and we couldn’t be more excited. Following the hysteria of Sephora’s e-shop launch in October last year, we guarantee this brand new, and first Sephora UK store will fast become every beauty lover’s ultimate shopping destination.
Here’s what you need to know to be ahead of the crowd…
Where will the store be located?
The 6000+ sq. ft store will be housed at Westfield White City, so if you’re not yet familiar with the shopping centre, you have just under two months to work out the fastest route to get from car park or train station to the store’s front door!
Why the hype?
Sephora is SO much more than just a beauty store, but a beauty hub that will not only allow you but encourage you, to try and test products while providing a digitally enhanced shopping experience from self-checkout to an exclusive rewards programme that’s well worth signing up for, if only for the freebies!
Which brands are worth exploring?
There are 135 brands stocked under one roof, so this is absolutely not the place to schlepp your partner/husband/boyfriend on a shopping trip. Set aside hours. Plural. Every brand has been carefully curated, so expect the crème de la crème from Sephora’s own beauty offerings (which is a superb and affordable collection) to UK exclusives such as Makeup by Mario, GXVE by Gwen Stefani and ONE/SIZE by Patrick Starr. Alongside all-time faves such as Fenty Beauty, Drunk Elephant and ILIA to name a few. We’ve picked our best Sephora buys to make a beeline for.
What to expect?
The store will be instantly recognisable wrapped in Sephora’s iconic black and white stripes, while the interior will lend itself well to every serious beauty shopper – great lighting, lots of space to take selfies and an opportunity to play, test, colour and try. A beauty influencer’s idea of heaven!
What to consider?
You have two months’ pay cheques to receive until the Sephora UK store opens, so we strongly advise you (read: warn you!) to save up for the store opening, we guarantee you’ll want everything and leave with much more than you intended to buy.
for more of the latest beauty launches, check out our beauty section
The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some of the products purchased through affiliate links.