Why Everyone Is Sleepmaxxing & How to Do It

Why is everyone obsessed with sleepmaxxing?

Blame it on burnout, endless screen time, or just the fact that we’re all exhausted, but suddenly, optimising sleep is the chicest wellness flex. Think dreamy bedding, pillow mists that smell like a spa, and supplements that knock you out faster than your third glass of wine on a Friday night.

The hashtag #sleepmaxxing has racked up millions of views, with beauty lovers and wellness gurus alike sharing their best tips for getting deep sleep. This trend makes sleep the ultimate accessory- and we’re here for it.

After the pandemic, conversations around burnout and mental well-being skyrocketed. Sleepmaxxing is seen as a reclaiming of time and energy for self-preservation.

Sleep Council

What’s in it for you?

Sleepmaxxing is grounded in science. Dr. Olivia Marks, a sleep expert, explains, “sleep is the body’s natural repair system. When you’re asleep, your skin renews itself, collagen production increases, and stress hormones decrease—there’s no better foundation for beauty.” In addition, it can reduce puffiness and give you more energy- and let’s face it, who doesn’t need this?

I swapped late-night scrolling for my 10-step wind-down routine, and I’ve never looked or felt better. Sleep is the real MVP.

TikToker @‌RestedAndRadiant

How to sleepmaxx

If you don’t have time for an elaborate 2-hour wind-down routine, don’t stress. Here are some lazy girl-approved ways to get the best beauty sleep of your life:

The 3-2-1 rule – No alcohol 3 hours before bed, no food 2 hours before, and no phone 1 hour before. We know this sounds like torture, but you’ll feel (and look) sooo much better come morning.

Optimise your sleep environment – Co-founder of Victoria Health, Shabir Daya, suggests creating a “sleep sanctuary” by minimising distractions. “Invest in blackout curtains, a high-quality mattress, and keep your room no warmer than 20 degrees Centigrade for optimal sleep,” he advises. Bonus: try aromatherapy with lavender or chamomile to relax your nervous system.

Stick to a sleep schedule – Our bodies thrive on routine. “Going to bed and waking up at the same time daily regulates your circadian rhythm, improving the quality of your sleep and overall energy levels. Aim to be in bed before 11 PM when your body naturally recharges,” suggests Shabir Daya.

Tie into your skincare – Load up on sleep-friendly skincare like overnight masks, retinol serums, and lip and eye treatments that do the work while you dream.

Melatonin-infused everything – From gummies to pillow sprays, a little melatonin boost can have you snoozing like a baby. “And dim the lights, says Shabir. “Bright artificial light blocks melatonin. Use softer lighting or candles in the evening to cue your body for rest.”