8 Influencers To Follow For Style In Your 40s & Beyond

@mercer7official

Few people have honed their style and religiously stuck to it quite like Mercer 7 AKA Erna Leon. The London-based stylist and influencer has a background in fine art and fashion design and now brings her expert eye to those little squares to share her sartorial tips. Her USP is all about creating a considered, curated wardrobe, with pieces that will work together and transcend seasons.

Expect muted tones, some of the best knitwear finds on Instagram and a tonne of black – Erna rarely ventures into colour territory but it works for her. She is also dedicated to shopping sustainably but with a realistic approach, often seeking out materials on the high street that are better for the planet and new designers that marry style with a conscious ethos.

@erica_davies

This joyful feed from ex-fashion editor Erica Davies sits on the other end of the spectrum embracing colour and print by the bucket load. Her love of a midi dress will please fellow frock fans and her use of print and colour (expect leopard to be a recurring theme) will inspire you to pep up your palette even in the depth of winter.

Erica also veers into the interiors influencer space through sharing her home renovations and canny eye for a great home accessory. As you’d expect there is plenty of colour there too, from her famous green kitchen to her dreamy pastel-hued bedroom.

@carolinedemaigret

It’s no secret we love emulating the effortless looks of Instagram’s French fashion girls and few are as well-dressed as Caroline de Maigret. In a career that’s spanned over 20 years, she’s acted as a muse for Karl Lagerfeld at Chanel, written books on Parisian style and had more outfit looks pinned on Pinterest than most. Did we mention she’s a music producer too? Further adding to her cool-girl credentials.

Follow her feed for pared-back elegance – think Breton tops, vintage denim and the iconic Chanel bouclé jacket. 

@greceghanem

Now in her fifties, Vogue describes Grece Ghanem as “the Internet’s Queen of Ageless Style,” and we couldn’t agree more. The ex-microbiologist-turned-Insta star is celebrated for embracing a love for fashion at any age, with her kaleidoscopic looks, cult fashion finds and stylish silver bob – a masterclass in championing natural grey hair.

What we love about Grece most is her resistance to the idea that you can’t wear certain things if you’re over 30. Pink velvet knee-high boots? Yes, please. Hot pink leather bombers? Absolutely.

Scroll her feed for a daily dose of joy-inducing dopamine dressing. 

@anna_bromilow

A scroll of former Tatler Fashion Director Anna Bromilow‘s Instagram feed is like delving into a fashion fairytale, from sequin-adorned gowns to feather-pepper pyjama suits and whimsical accessories that add a fashion finishing touch to every look.

Anna started her career assisting the iconic Isabella Blow and has since built up an incredible portfolio of celebrity and personal stylist clients. Check out her feed for inspo on how to build layered looks through clashing prints, a brave approach to colour and some excellent under-the-radar brands to know.

@emmarosestyle

Emma Rose Style AKA Emma Thatcher has that knack of finding a cult fashion piece that is set to be huge – quilted The Frankie Shop jacket and Totême scarf coat to name just a couple. But she’s also got a great eye for the high street, choosing well0cut tailored pieces from the likes of COS and ARKET or great knitwear from & Other Stories. 

What we love most about her feed is the simplicity and relatability of her mirror shot outfit choices, which serve as daily inspiration on how to get dressed in the morning

@frannynye

Finally, back to Paris and one of the city’s most stylish women, Franny Mozemba. Her look is pulled together and polished with some incredible vintage pieces worked in with cult favourites.

Expect tailored blazers, flattering denim and a flurry of printed dresses, as well as some great makeup look inspiration, too.