The High Street Brand You Need To Revisit

By Astrid Carter | 3rd October 2022

British high street label Principles has long been known for its polished finished, tailored workwear and standout evening looks, but, we have to admit, it hasn’t been on our radar for some time now. Well, it’s back – stocked exclusively at Debenhams – and we think it might just be the label’s best collection to date. Cooler and more contemporary than ever, here’s why it’s worth revisiting the new Principles collection.

If you’re in the market for some Autumn/Winter pieces that are going to refresh your wardrobe but still feel timeless and versatile, the Principles’ AW22 collection is bang on the money. From high-neck blouses to autumnal prints in a 1970’s inspired colour palette, smart workwear, casual pieces to cosy up in and statement looks destined for the upcoming party season, we’ve handpicked our favourites to save you scrolling.

Leather trench coats are set to be huge this season adding a tougher, cooler edge to a well-known classic. Pair against an all-white look for a dramatic effect.

Shop the edit below…

Heroes include a standout leather trench – a key coat trend for AW22 – which we’ll be wearing with wide-leg trousers and roll-neck knits or ’60s-inspired mini dresses, tights and ankle boots for a retro feel.

Dresses are central to the new season line with some incredible prints that belie their reasonable price tag. Look to the Choc Stencil Plunge Midi Dress, with its cold-weather take on florals it comes in a rich chocolate brown and off-white – a welcomed departure to the usual black and white combination. Or the Drape Detail High Neck Midi Dress in soft pastel blue and peach. We love the glamorous feel of its 1930’s-inspired tea dress silhouette – perfect with cream slouchy knee-high boots for the office but equally as good dressed up with barely-there sandals and statement earrings.

Get more wear out of your evening wardrobe by wearing Principles' slinky golden dress with a roll-neck chunky knit and knee-high boots. Swap for statement jewels and heels come evening.

And for cosy layering up, there’s a great V-Neck Midi Knitted Dress – we love with chunky track-sole boots; a luxurious looking Side Split Cream Tabard to layer over a crisp white shirt; and the Longline Check City Coat that will add polish to all your winter looks.

Swap classic black and white for a palette of cream and chocolate with this vintage-cut dress. Slouchy white boots and chunky gold hoops will give it this season's '70's vibe.

Shop shoes and boots below…

Shop the full Principles AW22 Collection exclusively at Debenhams.



Want to receive more great articles like this every day? Join our daily email now