What The F Is Cloud Bread? The Crazy Food Trend Taking Over TikTok

Food & Drink
By Lottie Woodrow | 2nd September 2020

From dalgona coffee to focaccia art, we thought we’d seen it all when it came to crazy food trends popping up in 2020, but once again we gave up hope too soon. Enter cloud bread, the new bready trend that’s been circulating its way onto our social feeds. 

What was once a meal your mum attempted to endure when experimenting with one of her various attempts at the keto diet, is now a TikTok favourite recipe that you can whip up using very few ingredients.

Cloud bread is essentially a light and fluffy dough that’s jam packed with protein, a great alternative to your usual lockdown favourites like sourdough or mozzarella stuffed ciabatta that we all inhaled one too many of during those traumatic months locked up inside.

In a matter of weeks #cloudbread alone has raked up a whopping 2.6 billion views on TikTok, with #cloudbreadrecipe coming in at 19.3 million views too, and a slightly more justifiable 36,000+ Instagram hashtags. It’s popularity just seems insane.

The basic recipe usually consists of eggs, cream cheese and cream of tartar, but in the world of Instagram and TikTok it’s had a millennial revamp with a few healthier ingredients chucked in to replace the heavy loaded cream cheese. Take Cassey Ho for example, from Blogilates, who ditches the cheese for three egg whites, a tablespoon of monk fruit sugar and a tablespoon of tapioca flour, for a zero sugar alternative. 

Whatever recipe you decide to opt for, all you need to do is whip up your egg whites into stiff peaks, add in your other ingredients and pop it in the oven for 20 minutes. The result? Bouncy, Instagrammable clouds of fluff, that reminds us slightly of marshmallow fluff.

Once it’s all baked and has time to cool down, you can pack in your usual sandwich fillings. It’s a really great low-carb alternative to your usual breakfast baguette or sourdough sandwich. 

In true social media style, fellow TikTokers have been knocking up crazy coloured cloud breads too. Think bright blue wonders and technicoloured cloudy balls. It’s a wonder what a bit of vibrant food colouring can do to make something totally re-shareable and circling the world of social media.

If you haven’t grown tired of baking throughout lockdown, it’s certainly one to try out and snap up a picture for the ‘gram. Or, go the extra mile and create a TikTok recipe video of your bizarre, fluffy creation. 

Who knows if the trend is here to stay – we haven’t seen any dalgona coffees knocking around for a couple of months – but for now at least, you’ll find us trying to knock a cloudy bake up in the kitchen.

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