Living through the Covid-19 crisis is strange for everyone. With most of the population self-isolating, life has really changed for all of us. Brands have to change strategy and celebs and influencers have had to adapt to the crisis, whether that’s churning out more Instagram and Tik Tok vids around the quarantine or like Chris Martin, hosting Instagram live concerts. Either way, celebs, brands and influencers have really been stepping in to help their community during the crisis and using their platforms for the greater good.
LVMH & BrewDog
We love a good deed, but even more so from huge corporations who are doing their bit to help others. French multinational corporation and conglomerate LVMH pledged to make hand sanitisers to tackle a national shortage in France during the COVID-19 crisis. And crossing the borders, British brewery and pub chain BrewDog, got to work making hand sanitisers and delivered them to NHS staff and those in need.
Umar Kamani Pretty Little Thing
It’s not out of character for PLT founder Umar Kamani to reach into his pocket to gift to others, but during this pandemic, Kamani has been going the extra mile. Starting off with his #PrettyLittleWishes, he gifted NHS workers, Mum’s on Mother’s Day and people who are students or missed out on their birthdays some PLT vouchers or money. Now, the fashion mogul is donating all of his April salary to supporting small businesses.
We sometimes hate the algorithm but there’s no way we could hate on this social media giant during the COVID-19 outbreak. Proving that there is power in numbers, Instagram’s new social tool on stories titled ‘Stay At Home’ is encouraging people to self isolate for the common good and share their staying at home stories. Sharing funny viral stories and contributing to the hashtag just goes to show, that if you’re staying at home, you’re doing the right thing.
Joe Wicks, the guy who became Insta famous for throwing eggs into frying pans and smashing avos into bowls in a bid to get people eating leaner, announced on his social platforms last week that he is to host daily P.E. lessons on his YouTube channel. The Body Coach and now the household name is one of the UK’s celebrities using his fame positively amidst the coronavirus breakout, to get the 8 million-plus school children, who now find themselves home-schooled, moving
Pret A Manger
Pret is our lunch-time hero at the best of times, a hearty Tomato soup or a posh cheddar baguette sets us up for the rest of the day. So, it’s only right that the lunchtime heroes that stop us getting hangry are really turning into heroes during the crisis. Pret has pledged to give every NHS worker a free hot drink plus 50% off any food items. Plus, the eatery has donated hundreds of food boxes to help the homeless. We love you, Pret.
Throwing Piers Morgan into the equation is a big shock for us all, but the Good Morning Britain host has been using his platform for good. The star has not only been calling out top brands for not paying their workers and for staying open during the crisis (we’re looking at you, Wetherspoons), he has also vowed to pay any NHS workers’ car parking bill if the Government refuses to pay the ticket costs. Good on you Piers.
The Viva La Vida singer has been embracing self-isolation and is determined to show the world that it’s not all doom and gloom. Curbing the cabin fever, Chris Martin has begun live streaming ‘concerts’ on Instagram to millions of watchers stuck indoors. If we can’t go to a Coldplay concert, then the Coldplay will come to the community.
Hats off to Iceland for starting this, and other Supermarket brands are following suit on leading the way to protect the vulnerable during this time. Opening their stores and delivery slots earlier for the elderly, vulnerable and NHS workers, household brands like Sainsbury’s, Waitrose and Morrison’s are all on board with this goodwill community gesture.
Fashion designer and businesswoman Donatella Versace is proud of her Italian heritage and still resides in Milan with her family. So, in an act of pure kindness, Donatella and her daughter Allegra have donated €200k to Milan’s San Raffaele hospital intensive care unit during the Covid-19 crisis. Making a statement on Instagram, Donatella encouraged people to stand together and take care of one another.
British multinational alcoholic beverages company Diageo, whose brands include Smirnoff, Guinness and Captain Morgan, has pledged a £1 million pound support package to help independent UK venues pay their staff during the coronavirus. And that’s not all. The drinks giant has also pledged to make over eight million bottles of free hand sanitiser intended for frontline care workers during the fight against the coronavirus.
Former Love Island star Olivia Buckland (now Bowen) launched a new clothing range with fashion brand In The Style and revealed 100% of the proceeds would go to Age UK. The charity has been working hard during the crisis to protect the elderly and Olivia donating all the profits to the charity will help them to continue to protect those in need.
In a time of crisis there are a few things that will steady the nerves, single malt whiskey or an inspiring Churchill speech, but more than anything a good old cookery show from Jamie Oliver. And so the hitherto Naked Chef is returning to our screens to help out Britain at this time of crisis. The show, Keep Cooking and Carry On, has come together in record time, even given the circumstances, and will focus on recipes you can make at home from a limited number of fresh products.
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