Like all businesses, brand, recognition and outreach are exceedingly important to success, using a celebrity to create this recognition can be an excellent tool. In short, choosing the correct celebrity will create great media exposure. Not only do people pay attention, but they also talk; and with the power of social media, conversation momentum is more important than ever for campaign support and success.Top celebrities get approached by hundreds of people and companies weekly wanting their support to endorse their product, support their charity, or attend a high-profile event. This means that being able to successfully communicate with the celebrity of your choice is crucial. Luckily for you, The Handbook has put together our key tips on how to contact celebrities to ensure you that you get a response!
Why Listen To Us?
The Handbook has over 62,000 global celebrity contact details, which are updated on a regular basis. We are a key industry resource and online magazine for PR and Events companies, offering helpful tips and inspiration. With such a huge database for you to make use of, you can rest assured that we know a thing or two about celebrities – and can help you to get them to your event to make it extra special!
Our Top Tips:
1) Using The Handbook celebrity database email or ring the correct representative with a clear, concise and well thought-out case, stating how you would like the celebrity to get involved with your offering. If you are looking to book a celebrity for a personal appearance or an event, state the budget that you have and the dates that you would like the celebrity to attend. Many representatives absolutely will not approach their clients about a project unless it is definite, with solid dates and times.
2) If you are sending a product to a celebrity that you are hoping they may wear, The Handbook recommend that you contact the publicist or manager in advance to check the postal address and the size the item should be sent in. Also, remember to contact the right person. The agents’ main concern is getting commercial bookings for the celebrity, not making sure they hear about or acquire your product. Publicists and managers, on the contrary, are much more likely to pass on your product to the celebrity, rather than just returning to sender. Alternatively, if you can contact the celebrity’s assistant, there’s a high chance they’ll be willing to trial your gift and pass on the recommendation.
3) If you are looking to book a celebrity for an event or interview please do so in advance as celebrities get booked up very quickly. If you are looking to book a celebrity for an endorsement or a commercial booking then we do offer this service, contact email email@example.com. Please note we only deal with commercial appearances with a budget, if you are a charity or have a limited budget please contact the agent directly.
4) If you are approaching a celebrity regarding a charity engagement, please provide clear details about the charity and how their contribution can help that particular charity. Please explain what the charity is looking to raise from a specific event or the celebrity being involved, and state clearly what involvement the celebrity will need to have and how much time it is likely to take. Breakthrough Breast Cancer (now called Breast Cancer Now) hit the nail on the head with their 2010 campaign, “Too Many Women”. Regarded as one of the most innovative charitable campaigns to date, “Too Many Women” sought 201 ambassadors to each raise £500 and recruit nine other women to do the same, representing the one in nine chance of women getting breast cancer. Female powerhouses such as Gwyneth Paltrow, Sienna Miller and Pippa Middleton got behind the cause, immediately giving the campaign global credibility. The charity is now one of the largest global breast cancer charities with celebrity ambassadors including Prince Charles, Alan Carr and Kate Moss.
Tips for charities can be found here
5) The Handbook advises having a list of 5- 10 celebrities minimum that could be suitable for your requirements so that you increase your chances of a good response. In most instances, there will be various celebrities that can support your cause or endorse your brand, so it is important not to put all your eggs in one basket!
6) Make sure you are selecting the celebrities that best suite what you need. Do they share the same values and interests? Would they be suitable in regards to the audience you are targeting? What appeals to you personally should play very little part in your decision making. Do they avoid the spotlight? Do they have a personal connection to your cause? All these points should play a part in what celebrity you select.
7) Remember to get to the point rather quickly. These are all very busy people who are approached constantly. Try to grab their attention right away and be clear about what you want. This applies to phone calls and emails alike. Nothing turns a busy person away more than having to dredge through a lengthy email or waste time on a long phone call just trying to figure out what it is you are after.
8) Grab their attention by mentioning appealing aspects of your offer. Mention things like how thousands of people will be watching, name drop or talk about the potential for social good in their participation. You can also include money. Even if you aren’t necessarily promising to pay the celebrity, just seeing dollar signs can boost a person’s interest in your event or product. So if you are working on raising $1 million or are pursuing a $2 billion project, mention it.
9) That said, it is important to be honest. Don’t oversell your position or the opportunities you are offering to the celebrity. No one wants to be misled, and you will quickly be written off if you are too unrealistic about your claims.
10) Be positive and hopeful. Explain how and why the celebrity can personally make a difference for your cause, event or project. However, do not come off desperate. Show that you are taking steps to put your product out there, but not as quickly or grandly as you could with their support.
11) Approach a celebrity in person and be friendly. Admittedly, this means to an end may be reserved for the more bold individuals. Just being photographed with a celebrity can do wonders for your reputation even if its not directly related to the product. Find out where celebrities will be appearing, for example club nights, product launches, book signings or charity events If you want to check if any celebrities are in town this week, or check out some great celebrity events click here.
12) It’s a numbers game Whilst you’re waiting for one celebrity to get back to you, be sure to contact others. The more celebrities you write to, the better your chance of a productive outcome. If you have not heard back, you can always follow up, doing this via phone conversation or event a handwritten letter generally yields the best results. Remember that celebrities and their agents are being constantly bombarded with products and letters, so do not despair if you do not immediately get a response. As they say, Rome didn’t get built in a day.
For full celebrity contact information and to get in contact with any celebrity you need, click here.
If you want further tips check out our endorsement tips section here
If you are a charity, click here for tips on getting celebrities to support your charity
Good luck! If you need help do get in touch by emailing firstname.lastname@example.org
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