Keeping up with TikTok trends can feel like a near-impossible task. But, whether you love or hate the digital trend cycle, there’s no denying that the social media platform always has something new to discuss. From mob wife fashion to the viral Laura Mercier foundation, the creativity and, increasingly, unpredictability of TikTok makes it an exciting space to spot emerging trends. And now we’ve just discovered another aesthetic doing the rounds. Hot on the heels of Coastal Grandma, which reached fever pitch last year, the new muse du jour is none other than the Eclectic Grandpa.

Cosy caridgans, sensible shoes, baseball caps, wristwatches, and kooky prints in contrasting tones are the hallmarks of the eclectic grandpa trend and, well, it’s refreshingly low-key.

With 14.1 million views and counting, the Eclectic Grandpa – a term initially coined by Pinterest in its 2024 forecast – hashtag is hard to ignore. Consisting of seemingly haphazardous pieces thrown together, the overall aesthetic works precisely because it doesn’t look ‘too polished’ – a marked departure from the minimalist clean girl finish.

So, if you’re looking for a stylish yet somewhat chaotic vibe to see you into 2024, add this one to your list. Celebrities already touting the trend (unwittingly or otherwise) include Gigi Hadid, Tyler The Creator, Alexa Chung and Kendall Jenner.

To master the look like the fashion set, team chunky cardigans with corduroy trousers or relaxed jeans, statement socks and a pair of loafers and you’re good to go.

Notably, one of the main takeaways about this trend online is that this overall aesthetic results from a lifetime of curating high quality pieces that the wearer loves, and styling them for different occasions. So whether you’re looking to start your collection of pieces to see you through years to come, or are inspired to rework what you already have, it’s totally up to you.

Here are a few hero pieces we’re loving right now.


Eclectic Grandpa Style 💜🤓 knit vest from @GANNI wool trousers from @ARKET bag from @Damson Madder #eclecticgrandpa #howtodresslike #grandpastyle #gannigirls #ganniknittedvest #arket #damsonmadder #leopardprintbag #adidasgazelle

♬ original sound – Erika Dwyer

Styling The Eclectic Grandpa Trend

Celebrities already touting the trend (unwittingly or otherwise) include Gigi Hadid, Tyler The Creator, Alexa Chung and Kendall Jenner. 

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