Jourdan Dunn’s Glow-Up Era: The Supermodel’s Beauty Secrets & Wellness Renaissance
From ruling the world’s biggest runways to launching The Dunn Diaries, her brand-new wellness newsletter, Jourdan Dunn is proving that beauty is more than just skin deep—it’s a lifestyle. With her signature glow, effortless style, and fearless attitude, she’s redefining what it means to be a modern supermodel. Whether she’s championing diversity in the industry, sharing unfiltered beauty secrets, or curating self-care tips for her ever-growing community, Dunn is on a mission to empower. Here, we take a deep dive into her beauty philosophy, go-to rituals, and how The Dunn Diaries is set to change the way we approach beauty and wellness.
Tell us about your new The Dunn Diaries venture?
The Dunn Diaries is a personal and creative endeavour where I share things, I’m passionate about stories, ideas, and insights that resonate with me. It’s a newsletter designed to inspire, entertain, and spark meaningful conversations. The idea came from a desire to connect with people in an authentic and reflective way, sharing my thoughts on life, culture, and personal growth. Readers can expect a mix of storytelling, practical wisdom, and a touch of JD humour to brighten their day. It’s my way of documenting the journey and inviting others to join me along the way.
What’s the one beauty tip you swear by?
Applying your blusher before your concealer, it gives you that seamless blend and that organic flush look.
What’s your ultimate skincare splurge—and is it worth it?
My ultimate skincare splurge has to be laser treatments with Debbie Thomas—they’re an absolute game-changer for my skin. Debbie is a skincare wizard, and her tailored treatments leave my complexion glowing, smooth, and radiant. I also see them as a long-term investment in my skin’s health. Skincare is such an important part of self-care for me, so I truly believe it’s worth it.
Which beauty trend are you currently obsessed with?
I don’t usually pay much attention to trends, but when I kept seeing beef tallow pop up on my FYP, I was intrigued. The claims—moisturising, reducing inflammation, protecting the skin barrier, and even helping with acne—sounded too good to ignore. After doing a bit of research on brands, I decided to order from Sun & Moo, and I’m already on my second jar! I absolutely love how it makes my skin feel and look—soft, hydrated, and healthy. It’s definitely become a staple in my routine.
If you can only use three skincare products for the rest of your life, what would they be?
If I had to narrow it down to just three skincare products, I’d choose Clinisoothe+ Skin Purifier, £14.95—it’s a 7-in-1 powerhouse that purifies, cleanses, soothes, balances, protects, recovers, and calms the skin. Next, Medik8 C-Tetra Luxe Vitamin C, £39 is a must for healthy, glowing skin. And finally, Sun & Moo Age Reverse Tallow Balm, £38 for nourishment and protection—it keeps my skin radiant youthful. With these three, I feel like I’d have everything I need for a complete skincare routine.
What’s the last beauty product you recommended to a friend?
Charlotte Tilbury Airbrush Flawless Setting Spray, £20 to my Mum. She’s currently learning to do her own make up and I mentioned this is a must have finishing touch to elevate her make up.
Do you have a signature scent?
I have a healthy obsession with perfume oils, I love that you can layer and create your own signature scent. I discovered Linnie Drew a few years ago in LA and have been obsessed since. She handmakes her oils and body butters and they’re simply divine. I use her 8\8\20 portal perfume oil which has notes of black oud, bergamot and amber white layered with Penhaligons Yasmine it’s a very alluring bewitching scent that never fails me.
What’s your secret for looking fresh after a long flight?
Sleep and hydration! Oh and not forgetting eye masks! I love using Topicals Faded Eye Patches, £20.
How do you unwind and pamper yourself after a busy day?
After a long, busy day, I love to take time out for myself. I’ve recently added regular use of infrared sauna to my wellness routine not only its relaxing, it’s anti-ageing and detoxifies my body, I would follow with a warm bath with essential oils.
Candles are my go-to for relaxation—it helps me reset and recharge. Skincare is also a big part of my self-care routine, so I’ll do a steam and a nourishing face mask to give my skin some extra love. If I need to clear my mind, I’ll meditate or journal, even if it’s just for a few minutes. And of course, food is my love language—so whether it’s a home-cooked meal or my favorite treat ( M&S chocolate covered pistachios!) I always indulge a little.
Sometimes, unwinding means putting my phone away, spending quailty time with my son, or just curling up with a good book.
It’s all about balance and giving myself the same love and care I put into everything else.
What beauty products do you keep in your bag at all times?
Charlotte Tilbury Lip Cheat Lip Liner in Foxy Brown, £22 paired with Charlotte Tilbury Magic Lip Oil Crystal Elixir, £28 and Jason Vitamin E Oil, £14 for my hands and nails.
What’s the first thing you do for self-care on your day off?
I love a slow morning, no alarms no rushing just letting myself naturally wake up. I always start my day in prayer of gratitude and some deep breaths along with some stretching.
What’s your approach to makeup—minimalist, maximalist, or somewhere in between?
I would say my approach to makeup is definitely somewhere in between—it really depends on my vibe that day. Most of the time, I keep it clean with a fresh glowy look: a flawless base by only concealing any dark spots, a touch of blush, mascara, and a glossy lip. But I do love to go full glam when I’m in the mood or for an event.
For me, makeup is all about enhancing my features while having fun and expressing myself—it’s like art for the face.
What beauty product or hack instantly makes you feel more confident?
A great fragrance instantly makes me feel more confident. There’s something so empowering about wearing a signature scent that feels like ‘you’—it sets the tone for the day. A spritz on my pulse points, like my wrists and neck, and I feel unstoppable!
What’s your top beauty hack for getting ready in a rush?
When I’m in a rush, my go-to beauty hack is all about multitasking products. I’ll use a tinted moisturiser with SPF for quick coverage and protection, a cream blush that doubles as a lip tint, and a bit of brow gel to pull everything together. It’s quick, effortless, and gives me that fresh, polished look.
What’s one piece of beauty advice you wish you’d learned sooner?
To take the time to really learn my face and be intentional with makeup placement. Makeup isn’t a one-size-fits-all approach—what works for someone else might not work for you. Understanding your unique features, like your face shape, skin tone, and undertones, can completely change the way makeup enhances your look. It’s about working with your natural beauty, not against it. Also, investing in good tools and blending techniques can make all the difference.
Once you know what suits you best, your makeup routine becomes so much more effortless and effective.
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