From Catwalk to Sidewalk: The Biggest Beauty Trends from London Fashion Week A/W 2025
London Fashion Week A/W 2025 didn’t just serve looks—it delivered a masterclass in boundary-pushing beauty. From bold statement eyes to skin that glowed like you’ve just had an eight-hour sleep (as if), here’s your cheat sheet for translating catwalk glam into everyday fabulous.
Go bold or go bare lips
High-shine, vinyl lips stole the spotlight at Tolu Cocker, Ahlu Walia, and Fashion East, channelling serious ‘90s supermodel vibes. This A/W will be all about glossy colour—or, if you’re daring, a barely-there pale lip for that cool-girl edge. No makeup artist required—just grab a lip lacquer like Glossier’s Ultralip or Fenty’s Gloss Bomb, or swipe on a frosty nude for effortless, no-makeup-makeup glamour. For inspo, look no further than Terry Barber’s beautifully glossed models at Richard Quinn’s winter wonderland show.
Euphoria eyes
Rhinestone-studded lids are still having a moment. But this fashion week, shows like Simone Rocha took it up a notch with beaded brows and pastel liners.
Want the vibe without the drama? A swipe of metallic eyeliner (NYX’s Epic Wear in silver or gold) keeps things playful without looking like you’re off to a festival.
Flawless Skin
It’s no surprise that glowy, glass-like skin ruled the catwalk at Emilia Wickstead, Roksanda and Erdem, proving once again that healthy skin never goes out of style. The secret? Hydration, obviously. Invest in a skin-loving products (hello, Eve Lom Moisture Cream and MyBlend Revitalising Cream) and a light-reflecting primer for that that extra sheeny finish.
Slicked Comb-Over Hair
Paul Costelloe’s A/W 2025 show gave us boardroom-meets-catwalk realness with models rocking slicked comb-over hair. The look was sharp, polished, and effortlessly cool—think power dressing for your strands.
Perfect for the office and effortlessly styled for the bar, plus it’s easy to recreate with a fine-tooth comb, strong-hold gel, and a little confidence. Side-partings are going to be big news- you heard it here first!
Timeless Nails
The clean, minimalist nail aesthetic continues to reign, and it’s clear this trend is here to stay. Seen at the 16 Arlington, Annie’s Ibiza and Erdem shows, the catwalks were flooded with understated, nude nails that brought an air of effortless sophistication. These subtle tones let the fashion speak for itself while still maintaining a polished edge. And the best bit is this trend is super easy to recreate at home – no nail technician required!
