The Best British Beauty Brands To Know

By Tamara Corin | 24th March 2024

Britain is home to a host of talent in the beauty world, with plenty of brilliant homegrown local brands to support that will also lower your carbon footprint. From iconic favourites to smaller local businesses, Britain continues to be a major player in the increasingly competitive beauty world. Here are the British beauty brands that continue to fly the flag…


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My Skin Feels

Part of the founding Charlotte Tilbury beauty team, Danielle Close created her Brighton- born brand out of a love of listening to your mind and your body. Over 99% natural, vegan, and made with organic ingredients rescued from the food and drinks industry that would otherwise go to waste (The UK throws away 9.5 million tonnes of food waste every year. Emitting 25 million tonnes of CO2.) Danielle’s ethos is less products, less waste but great results that feed your skin and your mind.

These are the My Skin Feels products we are loving right now… 

Rhug Estate Wild Beauty

Wild Beauty is the brainchild of Rhug Estate owner Lord Newborough. An organic farming pioneer and sustainability advocate, Lord Newborough has championed the highest standards of organic and sustainable farming for years. With an abundance of natural and organic plants growing all around the estate in Wales, and a recognition that organic and natural ingredients can deliver positive benefits for the skin, the idea of creating a luxurious skincare collection using the finest organic and wild foraged ingredients was a no-brainer. With every ingredient foraged from the estate and the products handmade, it’s no wonder each product has the wow factor. Luxury at its finest – quite literally.

These are the Rhug Estate Wild Beauty products we are loving right now… 


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Carole Bamford has been championing sustainability and living an organic life for over 40 years. She is driven by her belief that we should be in harmony with nature. Besides being the founder of Daylesford Organic farm and food shops, Carole is also the person behind Bamford – a beauty, wellness and lifestyle brand that is recognised for their beautiful packaging as well as their hardworking products. Born out of her belief that what we put onto our body is as important as what we put into it, through our food. With Bamford treatments now added to the menu, plus hotels and spas stocked high with their signature bottle green bottles, there’s simply no stopping this growing brand. We can’t wait to see what’s next.

These are the Bamford products we are loving right now… 

Trinny London

Our favourite TV personality/stylist turned beauty enthusiast launched 2017 from her kitchen table with a strong drive to make women feel and look their best. One of the fastest growing British beauty brands, Trinny London beauty deliveries. Initially launching with makeup, Trinny soon added skincare and SPF to the range and last month introduced her first face tool. There’s no stopping this powerhouse.

These the Trinny London products we are loving right now… 


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Beauty Pie

Much-deserving of a place on this list, Beauty Pie pioneered the first subscription service for beauty products. Making absolutely no profit from any of the products they sell – (profit comes from the cost of membership), with products super-accessible at cost price. How? By missing out the middleman so everyone can benefit from hardcore skincare ingredients, flattering makeup and beautiful haircare. Having founded Bliss beauty, Soap & Glory and FitFlop, Marcia Kilgore is an entrepreneur that continues to shake up the beauty industry time and time again.

These are the Beauty Pie products we are loving right now… 


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Located deep in the Hampshire countryside lies Heckfield Place, a magnificent country house hotel with 400 acres of landscaped grounds that forces you to slow down and reconnect with nature. Housing a small spa that naturally needed an in-house skincare line using some of the surrounding sources from the estate and Heckfield’s biodynamic farm. Expect high-quality ingredients formulated into beautiful textures that feel therapeutic and incredibly luxe. Be warned, once you’ve tried one product from the range, you’ll fall in love with them all.

These are the Wildsmith products we are loving right now… 


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While sitting in many a coffee bar sipping umpteen cappuccinos, siblings Anna and Will Brightman wondered what happened to the stuff that gets left behind after your coffee is made. They hit upon the idea of giving used coffee grounds a new lease of life. The coffee grounds, sourced from all over London, are the brand’s hero ingredient that can be found across their skincare and body care while surplus chai spices from a syrup manufacturer in Bath are used in their exfoliating charcoal and clay soaps. A true example of innovative and sustainable creativity that delivers.

These are the Upcircle products we are loving right now… 

Neal’s Yard Remedies

Quintessentially English, Neal’s Yard Remedies began life in 1980 from a tiny store in Covent Garden and is now a pioneer of sustainability that delivers beautiful hardworking products in its iconic blue bottles to more than 23 countries. Fast forward forty years and the brand has an eco-factory and Soil Association-accredited Garden in Dorset, blossoming with an abundance of flowers and herbs with the main crop, Calendula, being grown there (an incredible one tonne of Calendula tincture made each year). With products that cater to the entire family and age-old formulations that still deliver, this brand can do no wrong.

These are the Neal’s Yard Remedies products we are loving right now… 

Pai Skincare

When Pai Skincare founder Sarah Brown’s skin became irritated, hyper-sensitive and acne-prone out of the blue, she set about creating a skin care line that would let her take back control. After being disappointed with many products that claimed to be ‘hypoallergenic’ and ‘organic’, Sarah created Pai Skincare out of her frustration of not being able to find gentle, nourishing products that wouldn’t irritate her skin. Pai is as luxurious as it is gentle, brimming with organic ingredients that will soothe even the most distressed complexions.

These are the Pai Skincare products we are loving right now… 


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From the French phrase meaning ‘in the open air,’ this contemporary British brand proudly associates itself with clean ingredients and promoting self-love. A streamlined collection of products that are designed to be mixed and matched with other products in your routine and adapted to your skin accordingly. The simple yet playful packaging and brand ethos had us at hello!

These are the Plenaire products we are loving right now… 


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This curated haircare range is the brainchild of A-list hairdresser Adam Reed. Expect everything and more from this celebrity stylist’s debut collection which is fully inclusive. Each product is designed to suit all hair types and looks, while the prices are reasonable – the maximum you’ll pay for anything is £14. Plus, the packaging is chic and Adam who adores and appreciates the power of fragrance has not surprisingly created the range with different scent finishes that make the products even more addictive.
These are the Arkive products we are loving right now… 


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Neom Organics

Former magazine editor, Nicola Elliott, has been talking about all things health and wellbeing before it was even a thing! With wellness and self-care at the core of the brand, its main aim is to encourage consumers to not only look after their skin but their deeper physical, emotional, and mental state. The beautiful array of products is perfectly scented whether you’re craving a good night’s sleep or desperately need a pick-me-up, you can be sure there’s a product in the range that fits the bill.

These are the Neom Organics products we are loving right now… 


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It was through Annette Luck’s own battle with keratosis pilaris (KP) that this innovative skincare brand was launched. The first UK dermatological skincare line that targets rough, dry skin with a powerful yet gentle punch on irritable skin. A complete game changer for those suffering from eczema, psoriasis, or similar skin conditions.

These are the Ameliorate products we are loving right now… 


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The Inkey List

Since its meteoric rise, this much-loved simple brand has put affordable beauty products on the map, created with easy-to-use and transparent ingredients. Launched in 2018, it champions hero products like niacinamide and hyaluronic acid in a no-BS straight-talking way, making beauty available to all, minus any fancy frills. We expect even more fabulous launches to come.

These are the Inkey List products we are loving right now… 


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We all have skin that is disrupted by nasty lifestyle aggressors. Think fatigue, anxiety, exercise, menstruation – which all create stress which is bad news for skin. However, this brand has designed say-what-you-see masks which are uncomplicated, versatile, and results-driven and quite literally do what they promise. Simple yet super effective.

These are the Faace products we are loving right now… 


If you’re a fan of artisan products made in small, fresh batches, you’ll love Evolve Beauty. Based out of a studio in Hertfordshire, the brand, founded by Laura Rudoe in 2009, is loved for its creams, melts, and most of all, the multi-award-winning Hyaluronic Serum 200. With reusable packaging, 100 percent vegan and biodegradable ingredients, and a low-energy lit wind-powered studio, this is green beauty at its very best.

These are the Evolve products we are loving right now… 


Former beauty journalist, Loretta De Feo, created this line of products on the back of many unsuccessful shopping trips for black haircare. After getting fed up with the lack of haircare products available for the combo of afro, curly and very dry hair, she took matters into her own hands and designed this moisture-booster, curl-tamer that also smells great too. Thanks to the hard-hitting powerhouse of quality-blended natural ingredients, this brand has fast become an addition to every beauty junkie’s haircare arsenal.

These are the Dizziak products we are loving right now… 


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Founded by Georgia Cleve in 2009, after personally experiencing the skincare benefits that one special compound known as the ‘beauty mineral’, or, MSM had on skin. A key ingredient across the brand (including their supplements), this is a natural form of organic sulphur. MSM works to reduce inflammation, promote collagen production, and improve blood circulation. Think of the range as your super-nourishing daily skin smoothie.

These are the Oskia products we are loving right now… 

Monday Muse

This award-winning line of skin and scalp products was born from founder Lune Martens’s first-hand experience of severe skin conditions including acne, eczema, rosacea, and perioral dermatitis throughout childhood and into adulthood. We love the fact that all the products are multi-purpose with a ‘made from scratch’ formula using carefully selected ingredients, to ensure the lowest risk of irritation whilst delivering the highest efficacy.

These are the Monday Muse products we are loving right now… 


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Ren Clean Skincare

Rob Calcraft’s first skincare brand has grown into a household name for pioneering new ways of boosting and supporting skin’s processes of protection, repair, and renewal. Using naturally derived, bioactive ingredients since 2000, REN creates skin solutions for everything from dullness and acne to aging and sensitivity. Designed to maintain the healthy functioning of the skin barrier, the brand uses only recycled, recyclable and reusable packaging. It’s no wonder the brand has a huge cult following.

These are the Ren Clean Skincare products we are loving right now… 


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Floral Street

Built and named after the streets of Covent Garden, Floral Street was set up by ex-PR powerhouse Michelle Feeney, with a responsible and sustainable attitude at its core. All the packaging is reusable, recyclable, compostable and sustainably sourced and the fragrances are unique, gutsy, and beautiful.

These are the Floral Street products we are loving right now… 


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Molton Brown

Born on South Molton Street in Mayfair, London, in 1971, Molton Brown has long been a British institution. It all began in a hair salon opened by hair stylists Caroline Burstein and Michael Collis, who hand-mixed botanical hair care products and attracted an exclusive celeb clientele. In 1984, they introduced their first signature scent – the Orange Grove Bath & Body collection which is now known as Orange & Bergamot. All their products have been made in England since the year dot, and their quality and reputation are so well-respected that the brand was awarded a Royal Warrant from Queen Elizabeth II. Expect every posh hotel bathroom to be well-stocked.

These are the Molton Brown products we are loving right now… 

Pat McGrath Labs

In the Queen’s New Year 2021 Honours List, Queen Elizabeth II awarded Pat McGrath a D.B.E recognising their services to the Fashion and Beauty industry and Diversity – the first Makeup Artist to achieve such recognition. When Pat’s not creating beauty looks for the ready-to-wear and couture shows at all the Fashion Weeks, shooting across the globe or contributing to British Vogue as Beauty Editor-at-Large, she can be found perfecting her own makeup line. Pat’s debut launch sold out in record time and has since been breaking global sales records including becoming the biggest-selling beauty brand in Selfridges’ history with its in-store launch in April 2019. A true legend in the beauty industry and beyond.

These are the Pat McGrath Labs products we are loving right now… 

Charlotte Tilbury

The queen of “darlings”, this British makeup artist powerhouse can do no wrong. With over 30 years in the beauty industry and famed for working with supermodels and celebrities around the globe, you can be sure Charlotte’s products will transform you into the best version of yourself. Everything from bases which create a flawless canvas to step-by-step eye makeup palettes that teach you to shade and colour like a pro. Expect filter-like finishes and makeup that flatters every time.

These are the Charlotte Tilbury products we are loving right now… 


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The Body Shop

When environmental and human rights campaigner Dame Anita Roddick started selling just 25 products from a small stall in Brighton in 1976, never in her wildest dreams did she see beyond this mini venture. Now the range consists of over 300 products sold in more than 2500 stores worldwide. Known as the pioneers behind cruelty-free formulas and sustainable packaging in the beauty industry. From day one, customers were encouraged to recycle packaging (partly because Roddick didn’t have enough bottles at first) and there was an emphasis on natural ingredients that were ethically sourced and cruelty-free. In 2006, Roddick sold The Body Shop to cosmetics giant L’Oréal for a whopping £652 million! Sadly, Roddick passed away in 2007 yet her brand and its ethos live on.

These are the Body Shop products we are loving right now… 


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Skin Rocks

The biggest personality in skincare, you will have had to be living under a rock to not have heard the name Caroline Hirons. Her new line is called Skin Rocks, and is launching with two products initially, with more to come. All of the products are made in the UK, cruelty-free and have been clinically tested. Skin Rocks Retinoid 1, £65, contains 0.2% Hydroxypinacolone Retinoate, whilst Retinoid 2, £75, contains 0.5% Hydroxypinacolone Retinoate & 0.05% Retinal. Retinoid 1 is the beginner strength – so best for those who haven’t used a retinoid product before – and is suitable for all skin types. Retinoid 2 is described as ‘intermediate’ level, so if you already have retinoid products in your skincare routine, this is the one for you. As yet, there is no timeline as to when other products will come but Hirons did say products would only be released when she felt her offering stood up against competitors on the market. For now though, the retinoids are sure to be well-received by her millions of fans.

These are the Skin Rocks products we are loving right now… 

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.

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