It might only be July, but Christmas preparations are already well underway for some of the industry’s biggest brands. And arguably one of the most hotly-anticipated drops of the year for beauty buffs is the (sell-out) Liberty Beauty Advent Calendar. Now, the waitlist for its 2024 drop has opened. Here’s everything we know so far…

What’s inside?

Liberty has released a limited amount of info about the hyped contents so far, but it has teased that the 2024 calendar is, “packed with 28 products, including 18 full-sized, from the most covetable brands in skincare, make-up, hair and fragrance.” Plus, in a handful of calendars, there will also be a select number of ‘golden tickets’ worth £1,000 that winners can spend online or in-store. While we don’t have as many specifics to go on just yet, from the first-look imagery available, we can already spy a few familiar brands, including Augustinus Bader, Sunday Riley, Bibbi, Skin Rocks, and La Mer.

How much is it?

While the advent calendar isn’t cheap, clocking in at £260, the main thing to note is how much value it offers promising over £1,205 worth of product.

For the second year running, Liberty’s teamed up with Clym Evernden to bring back the iconic box inspired by the exterior of the Tudor flagship.

Sign up to the waitlist

Head on over to libertylondon.com to sign up to the waitlist so that you’re in prime position to secure your own when it’s available to shop.


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