The Handbook
The Handbook

Sample sales are a total life saver, designed for the credit card burners and shop ’til you drop-ers amongst us. For those who don’t know, a sample sale is when retail businesses discard excess merchandise and sell it for a much cheaper price, so all in all everyone’s happy! That Marc Jacobs Fluoro Bag you’ve always harped on about? Sample sale. Craving a bit of Balenciaga? Sample sale. Ready to fight for those coveted Diesel denims? Sample sale. However, it goes without saying that if you’re a sample sale virgin as some reading this may be, then you need to smarten up before you go into battle.

First off, be wary about sizes. Sometimes samples have been fit to a specific model so it’s good to try before you buy and all that jazz. Secondly, look for imperfections. Weird suggestion? We think not. Imperfections such as rips and loose buttons could help you land a tasty discount. Yes, yes we know, it’s already a sale but hey, who doesn’t love a haggle? Finally, be strategic about timing. When it comes to in-store sample sales, you can often save a penny or two when shopping during the final hours.

That leaves us little else to say but shop ’til you drop, dear sample sale fiends…

Lucy Choi

23rd February

Lucy Choi is an online women’s shoe store in London that champions all things clutches bag, sandals heels, and bridal footwear. For one day and one day only chaps, you can score a divine 75% off in-store items when visiting their Connaught Street Boutique – you heard it here first!

Where: London Boutique, 18 Connaught Street, W2 2AF

Lulu Guinness

28th February - 1st March

A whopping 80% off on Autumn Winter 2019 styles lies in wait for you at the Lulu Guinness upcoming sample sale. Founded in 1989, Lulu is the creator of funky briefcases for women seen in the form of vivacious pouting lips. Unsurprising as Lulu seeks to always be outré and push boundaries.

Where: The Music Room, 26 South Molton Lane, W1K 5LF

Sophie Hulme

22nd - 24th February

The eccentric mind of Sophie Hulme is at your service courtesy of 80% bargains on the designer brand. Creative director Sophie Hulme launched her eponymous London-based design studio in 2008 and it has since grown into a must-have handbag empire.

Where: The BOX, 4-6 Ram Place, E9 6LT


26th February -2nd March

If you don’t know Mulberry, chances are you’ve been living under a rock – but that’s OK, because we’re about to change that! The luxury fashion company, founded in 1971, are hosting a not one, not two but FIVE day sample sale towards the end of this month with up to 75% off bags, purses, ready-to-wear and shoes, making the £2 door entry totally worth it.

Where: Showcase, 12 Regent Street, St. James's, SW1Y 4PE

Diesel & GANT

9-10th March

Jeans and joggjeans, trainers, jackets, t-shirts, sweatshirts, zipper hoodies, tracksuits, shorts, accessories, polo shirts, shirts and dresses are just some of the things available on a pretty exhaustive Diesel & GANT sample sale list. The denim giants are offering up 75% off their goodies and we’d recommend a visit!

Where: WAC Arts, Hampstead Town Hall, 213 Haverstock Hill, NW3 4QP

Designer Fur Sample Sale

27th February

Fur is having a moment. Or rather, fur has never stopped having a moment, hence why a sizeable designer fur sample sale is happening towards the end of the month, and we’re all fur it! The event will see you fill your boots with a plethora of items including coats, accessories and now also faux fur. There’s a bit of an exclusive list thing going on though so you’ll need to get yourself on that to grab a place – think fast!

Where: Chelsea Old Town Hall, King's Road, SW3 5EE

Kat Maconie

270-28th February

Wow – those shoes are fierce! Grab yourself a pair of boots that’ll not just turn heads but break necks at the Kat Maconie sample sale this Feb. The two day Bermondsey bash will see prices starting at £25 and, in light of this, a ton of shoe fights breaking out as a result…

Where: 92 Bermondsey Street, SE1 3UB


1st-10th March

For a slice of the super chic, CAPARA is where it’s at. The Antwerp label will feature in a private sale hosted by Koulla Constantinou where discounts are rife. Shh, pass it on!

Where: Koulla Constantinou, 107 Oliphant Street, W10 4EE


If the saucy looking model pictured above with the bedroom eyes isn’t luring you to the Asceno sample sale, then maybe 80% all items will. With luxury swim and sleepwear from previous season collections on offer, it’d be a shame to turn it down… you snooze, you lose and all that!

Where: Asceno, 2-4 Exmoor Street, Unit 22.1, W10 6BD

Daniel Blake

Quintessentially British designer Daniel Blake produces collections exclusively in London collaborating with British manufacturers, weavers and makers. His sample sale will see special discounts across the collection that you won’t want to miss out on.

Where: Fashion and Textile Museum, 83 Bermondsey Street, SE1 3XF

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