Until Tuesday, Soho will be swarming with Stan Smith wearing fashionistas, wafting around the streets in ankle-grazing coats and shielding their tired eyes with oversized Céline sunglasses. Whilst most attendees try to convince us of 6am call times and food on the run, we know it’s not all all work and no play. Before the bloggers start checking in to the coolest bars on Instagram, check them out for yourself, ahead of the trend.
What: Longstanding Celebrity Favourite
Why: London Fashion Week wouldn’t be London Fashion Week without Claridge’s. The former home of the Mulberry show, Cara Delevigne, Alexa Chung and Kate Moss are regulars. The hotel’s fashion credentials extend beyond fashion week – their annual Christmas tree has been designed by Christopher Bailey at Burberry, one of the suites is designed by Diane von Furstenburg and Marc Jacobs was inspired by the female guests for his Louis Vuitton collection. Visit the Fumoir bar for a bit more intimacy and discretion.
Where: Brook Street, Mayfair, London, W1K 4HR
What: Pink is the New Black
Why: Dusky pink is a big colour for Autumn/Winter so match your wardrobe to your surroundings. Sketch is one of the most instagrammed restaurants in town mainly due to it’s Pepto-Bismal walls, ceiling and furniture so you’ll be bang on trend just by visiting. The Mayfair location is ideal and avoids the near-impossible scenario of having to secure an Uber.
Where: 9 Conduit Street, London, W1S 2XG
What: Gin and Tonics Galore
Why: Hotel Cafe Royal is no stranger to a fashion show, hosting the Mother of Pearl S/S 16 show in their grand ballroom this time last year. The grandeur of the 1865 building is in close proximity to the buzz of Soho and the sophistication of Mayfair and over the years the establishment has seen artists, writers and fashion editors combine business and leisure. The iconic Green Bar specialises in botanicals and tonics, mixing 18 gins and 7 tonics until you find your perfect drink.
Where: 68 Regent Street, London W1B 4DY
What: Low-Key Glamour
Why: Visiting a bar during London Fashion Week doesn’t necessarily have to involve loud DJs, dim lighting and a 3am taxi. For a rare moment of serenity, squeeze in a trip to The Berkeley’s recently renovated Blue Bar into your busy schedule and enjoy the feeling of blood rushing back to your feet, Champagne in hand. The bar is a favourite for fashion week after-parties and has previously hosted a party for Chanel.
Where: Wilton Place, Knightsbridge, London, SW1X 7RL
What: A Taste of New York in the Heart of Soho
Why: Right in the hub of all the action, Mark’s Bar is just a few steps from the NCP car park which has taken over from Somerset House as the epicentre of London Fashion Week. The understated New York speakeasy feel will make attendees from across the pond feel at home (NYFW is the week before). Inviting leather chesterfields, moody lighting and a billiards table make it an inviting hangout and the apothecary-inspired cocktails are available until the small hours.
Where: Mark’s Bar, 66-70 Brewer Street, Soho, W1F 9UP
What: Minimalist Model Favourite
Why: Models love the serenity of The Sanderson and you can see why. Designed by Philippe Starck, the surrealism and vast amounts of white have attracted designers including PPQ to present their collections and parties hosted by ELLE Magazine and London Collections Men. Perch at the illuminated 80-foot Long Bar or go through to the more decadent Purple Bar. The restaurant boasts a ‘Wake Up Well’ menu which will nourish weary bodies from the inside-out.
Where: 50 Berners Street, London, W1T 3NG
What: Final Pit Stop Before Paris
Why: The minute the designer takes their bow at the final show, cars will be ready and waiting to transport editors to St Pancras Station for their Eurostar journey to Paris. With the possibility of delayed trains and therefore time to kill, The Gilbert Scott in St Pancras Renaissance Hotel is conveniently located to neck a Rhubarb Gimlet or a mint and chamomile cooler. If train food doesn’t take your fancy (or you’re actually not going to Paris) have a quick bite to eat from Marcus Wareing’s British brasserie menu.
Where: The Gilbert Scott, St Pancras Renaissance Hotel, Euston Road, London, NW1 2AR
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