We’re always being pushed to create evergreen content, but I’m not sure this is quite what they had in mind. You know that Christmas really is coming, not when department stores start playing Slade or when the Coke Advert (yuck) arrives. But the real harbinger of festive times ahead has to be when the Christmas trees go up, and along with the season of glad tidings and goodwill to all men, comes the commercial opportunities offered by a highly Instagrammable Christmas tree. So here are some of our favourites so far…
Tiffany & Co have devised the tree at St Pancras and it is pretty impressive, and impressively pretty. Meanwhile Searcy’s Champagne Bar have developed cocktails to match Tiffany’s Eau De Parfum. The tree features a 43-foot Tiffany Scented Christmas tree, featuring a huge robot King Konging near the pinnacle as it adds jewels to the top. The cocktail, ‘Tiffany & Co. Signature Cocktail’, is a mix of Cognac, Mandarin liqueur, sugar and a dash of bitters – topped with Veuve Clicquot Champagne. As if that wasn’t enough, it comes with 23 carat gold flakes and a hint of fresh mandarin.
Claridges had a big task ahead of them to create something as visually stunning as last year’s Karl Lagerfeld designed upside-down tree, and so poor Diane von Furstenberg who was handed the mantle this time round. What she’s done is create something complexly different, to the point that the first thing you notice is that it’s not a Christmas tree at all! The ‘Tree of Love’ has been unveiled in the main Claridges staircase, and is rather beautiful.
Where: Brook Street, Mayfair, London, W1K 4HR, United Kingdom
Nearest station: Bond Street (0.3 miles)
Of course The Connaught would have one of London’s most iconic trees. Designed by artist and Royal Academician Sir Michael Craig-Martin the tree stands outside the hotel. A Norway Spruce, sourced in Hertfordshire, it’s 18-foot tall and is covered in 12,000 light bulbs, all in Craig-Martin’s distinctive bright colour palette, constantly changing.
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“It struck me that however beautiful, most Christmas trees are static, unchanging. I wanted to make a tree that was dynamic. I decided to engulf the tree in lights and find a way to introduce a full palette of ever changing colours.” Sir Michael Craig-Martin for this year’s Connaught Christmas Tree 🎄 #theconnaughtchristmastree2018 #mayfairmoments #shiningbright #christmastree #thisislondon
Where: Carlos Place, Mayfair, London, W1K 2AL, United Kingdom
Nearest station: Bond Street (0.5 miles)
To The Lanesborough, where they’ve gone for a collab with the House of Garrard. The fine jewellers have designed the tree which aims to tell the story of the jewellery house.
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As part of the festive collaboration with @the_lanesborough hotel the House has designed a magnificent Christmas tree. Telling the story of Garrard's earliest years, many of the decorations have been inspired by the jewels that will be displayed at the #Garrard pop-up in the #TheLanesborough Withdrawing Room from 3pm to 9pm until 24th November. #finejewellery #diamond #christmasgreetings #luxurychristmas
The London Edition have teamed up with Zoe Bradley for their annual Christmas tree. The tree, is inspired by Disney’s Fantasia and is decorated with over 160 hand-sculpted paper snowflakes, each meticulously crafted with over 20,000 folds, and taking 100 hours to create. Sitting on top, not a fairy, angel or star but a peacock, with white feathers cascading down.
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BEST CHRISTMAS 🎄’S IN #London we’ve made it into the #bestchristmastree special thanks to @londontheinside if your in London this weekend pop into @londonedition for a sneak peek! Be sure to order yourself an Alpine Spritz cocktail proceeds from each sale will be donated to our chosen charity @heads_together . . . #happychristmas #christmastree #christmasdecorations #paperartist #paperinstallation #installationart #conceptdesign #youmustsee #London #zoebradley #zoebradleydesign
Snow joke at One Aldwych hotel, in Covent Garden. They’ve created a 25-foot tree dripping in snow domes. 130 of them. Each one holding a snow scent, with nutcracker soldiers, reindeers beside mini fir trees, toy trains winding up snowy hillocks, penguins on icebergs, robins the lot. The tree, made from 125 bunches of natural birch twigs and festooned with 7,400 clear fairy lights (about 300 feet) is the creation of the hotel’s resident florist Mark Siredzuk.
Where: 1 Aldwych, Covent Garden, London, WC2B 4BZ, United Kingdom
Nearest station: London Charing Cross (0.4 miles)
Nobu Hotel London Shoreditch have gone in a different direction. It’s not often that Christmas trees and innovative tech are named in the same sentence, but the seven-foot minimalist tree designed by Moritz Waldemeyer does just that. The tree is formed of special LED light ‘flames’, giving the impression of candles but with LEDs instead.
Hotel Cafe Royal has teamed up with Diptyque, the perfume people on a number of trees throughout the Regent Street hotel. Part of their ‘Christmas with Diptyque’ season, you can also stay in a Diptyque themed suite, with an array of scented gifts.
Berkeley Square already is famous for its towering trees, but another has sprung up. The three storey edifice covers the entire front of the Annabel’s revamped club and we dread to think how big the box they’ll have to pack it into the attic in come January is.
At Sofitel St James’s their ‘Enchanted Journey at Sofitel London St James’ starts with their blue and gold decorated tree.
— Sofitel London SJ (@SofitelLondonSJ) November 16, 2018
Where: Sofitel London St James, Waterloo Place, London, United Kingdom
Nearest station: Piccadilly Circus (0.3 miles)