We’re always being pushed to create evergreen content, but I’m not sure this is quite what they had in mind. You know that Christmas really is coming, not when department stores start playing Slade or when the Coke Advert (yuck) arrives. But the real harbinger of festive times ahead has to be when the Christmas trees go up, and along with the season of glad tidings and goodwill to all men, comes the commercial opportunities offered by a highly Instagrammable Christmas tree. So here are some of our favourites so far…

St Pancras Champagne Bar by Searcys

Tiffany & Co have devised the tree at St Pancras and it is pretty impressive, and impressively pretty. Meanwhile Searcy’s Champagne Bar have developed cocktails to match Tiffany’s Eau De Parfum. The tree features a 43-foot Tiffany Scented Christmas tree, featuring a huge robot King Konging near the pinnacle as it adds jewels to the top. The cocktail, ‘Tiffany & Co. Signature Cocktail’, is a mix of Cognac, Mandarin liqueur, sugar and a dash of bitters – topped with Veuve Clicquot Champagne. As if that wasn’t enough, it comes with 23 carat gold flakes and a hint of fresh mandarin.

Where: Grand Terrace, Upper Concourse, St Pancras International Station, King’s Cross St. Pancras, N1C 4QL
Website: www.stpancrasbysearcys.co.uk


Claridges had a big task ahead of them to create something as visually stunning as last year’s Karl Lagerfeld designed upside-down tree, and so poor Diane von Furstenberg who was handed the mantle this time round. What she’s done is create something complexly different, to the point that the first thing you notice is that it’s not a Christmas tree at all! The ‘Tree of Love’ has been unveiled in the main Claridges staircase, and is rather beautiful.

Where: Brook Street, Mayfair, London, W1K 4HR, United Kingdom
Nearest station: Bond Street (0.3 miles)
Website: www.claridges.co.uk

The Connaught

Of course The Connaught would have one of London’s most iconic trees. Designed by artist and Royal Academician Sir Michael Craig-Martin the tree stands outside the hotel. A Norway Spruce, sourced in  Hertfordshire, it’s 18-foot tall and is covered in 12,000 light bulbs, all in Craig-Martin’s distinctive bright colour palette, constantly changing.

Where: Carlos Place, Mayfair, London, W1K 2AL, United Kingdom
Nearest station: Bond Street (0.5 miles)
Website: www.the-connaught.co.uk

The Lanesborough

To The Lanesborough, where they’ve gone for a collab with the House of Garrard. The fine jewellers have designed the tree which aims to tell the story of the jewellery house.

Where: The Lanesborough, Hyde Park Corner, SW1X 7TA
Website: www.lanesborough.com

The London Edition

The London Edition have teamed up with Zoe Bradley for their annual Christmas tree. The tree, is inspired by Disney’s Fantasia and is decorated with over 160 hand-sculpted paper snowflakes, each meticulously crafted with over 20,000 folds, and taking 100 hours to create. Sitting on top, not a fairy, angel or star but a peacock, with white feathers cascading down.

Where: 10 Berners Street, Fitzrovia, W1T 3NP
Nearest station: Oxford Circus (0.4 miles)
Website: www.editionhotels.com

One Aldwych

Snow joke at One Aldwych hotel, in Covent Garden. They’ve created a 25-foot tree dripping in snow domes. 130 of them. Each one holding a snow scent, with nutcracker soldiers, reindeers beside mini fir trees, toy trains winding up snowy hillocks, penguins on icebergs, robins the lot. The tree, made from 125 bunches of natural birch twigs and festooned with 7,400 clear fairy lights (about 300 feet) is the creation of the hotel’s resident florist Mark Siredzuk.

Where: 1 Aldwych, Covent Garden, London, WC2B 4BZ, United Kingdom
Nearest station: London Charing Cross (0.4 miles)
Website: www.onealdwych.com

Nobu Hotel Shoreditch

Nobu Hotel London Shoreditch have gone in a different direction. It’s not often that Christmas trees and innovative tech are named in the same sentence, but the seven-foot minimalist tree designed by Moritz Waldemeyer does just that. The tree is formed of special LED light ‘flames’, giving the impression of candles but with LEDs instead.

Where: 10-50 Willow Street, Shoreditch, EC2A 4BH
Website: www.nobuhotelshoreditch.com

Hotel Café Royal

Hotel Cafe Royal has teamed up with Diptyque, the perfume people on a number of trees throughout the Regent Street hotel. Part of their ‘Christmas with Diptyque’ season, you can also stay in a Diptyque themed suite, with an array of scented gifts.

Where: 68 Regent Street, Piccadilly, W1B 4DY
Nearest station: Piccadilly Circus (0.1 miles)
Website: www.hotelcaferoyal.com


Berkeley Square already is famous for its towering trees, but another has sprung up. The three storey edifice covers the entire front of the Annabel’s revamped club and we dread to think how big the box they’ll have to pack it into the attic in come January is.

Where: 46 Berkeley Square, Mayfair, W1J 5AT
Website: www.annabels.co.uk

Sofitel London St James

At Sofitel St James’s their ‘Enchanted Journey at Sofitel London St James’ starts with their blue and gold decorated tree.

Where: Sofitel London St James, Waterloo Place, London, United Kingdom
Nearest station: Piccadilly Circus (0.3 miles)
Website: www.sofitelstjames.com