In Vogue: Fashion Houses With Food

2nd April 2019

Haute couture and haute cuisine seldom meet, unless you eat spag-bol wearing your best Chanel. But we’re spotting a slow-growing trend among fashion houses to include restaurants in their fashion outlets, after all if you can create a fantastic £15k handbag you must also be a dab-hand at cooking up a lobster bisque. So the theory goes.

If you love New York’s Blue Box Café, where you really can have breakfast at Tiffany’s, or Gucci’s 1921 Cafe, conveniently located in Shanghai, then here are the ones in London.

Joe’s Café

There’s definitely a trend of naming your in-house restaurant after your founder, we’ve had Thomas’ Cafe, Ralph’s Coffee & Bar and now Joe’s. Joseph Ettedgui founded  fashion brand Joseph back in the ’70s and the brand remains strong. Especially when you can wash it down with a good glass of wine and a bite to eat. The restaurant apparently channels some of his eccentricity and certainly completes a visit to the Sloane Street store.

Where: 16 Sloane Street, Knightsbridge, SW1X
Website: www.joseph-fashion.com

Prada's Pasticceria Marchesi

When you’re one of the world’s leading manufacturers of handbags then what could be more natural than extending this expertise to pastries? According to the guys at Prada this is totally normal, and so they’ve already taken over iconic Milanese Pasticceria Marchesi and will be wheeling out the concept in London next. Slated to open this month, this WILL be the place you go to get the insta likes with its famously Wes Anderson-esque interiors and Mayfair location. Oh, and the baked goods.

Where: 117 Mount Street, Mayfair, W1K 3LA
Website: www.pasticceriamarchesi.com

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