At Victoria Beckham’s spring/summer 24 Paris Fashion Week show this weekend, an unexpected guest took centre stage. Forget the late-running Kardashian crew, it was a makeup-free and gloriously demure Pamela Anderson who made headlines.

 
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Channelling a self-confessed whimsical mood in a feminine Victoria Beckham floral dress, the impact statement was, in fact, most certainly her freckles. Because who knew Pammy had freckles?

In an interview with I-D, Pamela cited a respect for VB’s power of reinvention. But for those who identify with the red-suited ’90s Baywatch version, it’s clear that she’s not the only one bossing a rebrand.

“Since I’ve walked out the door as me I’ve felt such a relief, like a weight off my shoulders.”

Poised, relaxed, all smiles her message to the world was self-acceptance.

“Understand that you are good enough, that you are beautiful… Chasing youth is, like, futile.”

Why is it so fascinating to see an A-list star previously so preened arrive on the red carpet without a scrap of makeup or a hair extension in sight? Who knows, but how incredibly refreshing.

Now just watch the beauty industry go crazy for Pamela-esque skin and her self-confessed new mantra: life-ing over ageing.


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