Shiseido, the premium brand that practically pioneered Japanese Skincare innovation, has reached an incredible milestone birthday of 150 years. Founded in Tokyo back in 1872, it’s one of the oldest beauty companies in the world who continues to create seriously hardworking skincare with innovation at its heart. With skincare expertise and product knowledge, which is second to none, Shiseido continues to lead the pack in breakthrough science and cutting edge technologies, giving us impressive results, and with a heritage that has stood the test of time. Its vision 150 years ago to this day has remained the same – encouraging women to celebrate their true beauty to give them empowerment, confidence and so much more.

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To mark this incredible achievement, Shiseido has released a very special limited-edition collection of three of their best-selling skincare products, each with an original bottle created by Sue Yabe, a member of the design team all those years ago, using 3D software. Undoubtedly collector’s items for beauty junkies, but beyond the beautiful packaging deserving of its own bathroom shelf, lies ground-breaking ingredients that overtime will transform your skin. See you in the queue…

Eudermine, 150th Anniversary Edition, £80

Over 120 years later and this legendary lotion, often referred to as “Shiseido’s Red Water”, is still a best-seller today. With its original arabesque design inspired by the 1897 glass bottle, prismatic colours and a carton made of paper from sustainably managed forests, this marked the beginning of the brand’s first steps in cosmetics. This softening lotion delivers immediate moisture and improves your skin’s own hydrating power. Parched winter skin will thank you.

Ultimune Power Infusing Concentrate, 150th Anniversary Edition, £105

Let us introduce you to the multi-award-winning serum that is a skincare powerhouse, with a double anti-ageing technology to give you your most radiant skin ever. This non-sticky elixir complements all skin types, gives complexions an instant boost and builds up the skin’s resilience. A true beauty hero that will quickly become your year-round skincare essential.

Ultimune Power Shot, 150th Anniversary Edition, £62

Double up your skincare defence with this intensive concentrate of Shiseido’s number one anti-ageing serum. Fast-absorbing, lightweight with a mega dose of ImuGeneration150TM Technology, infused with Ultimune’s potent ingredients in a 15X concentration which turbocharges the skin into repair, renewal, and radiance. There’s good reason why it’s called a “power shot”.

Discover more about Shiseido’s 150 years at shiseido.co.uk and get 15% off your first purchase when you sign up to the newsletter.
CREATED IN PARTNERSHIP WITH SHISEIDO


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