“I Tried The Viral Blush Trend – Here’s How It Went”
When a blush technique starts taking over TikTok, you can bet I’m paying attention. The latest is frostbitten blush: a softly sculpted, doll-like flush created by blending baby-pink blush from beneath the eyes down onto the cheeks.
The result is brightened, lifted-looking skin with an ultra-flattering pop of pink – perfect if, like me, you suffer from a little ‘blush blindness’ and are ready to lean all the way in.
Daisie, Beauty Contributor
Step 1: Creamy concealer base
To start, reach for a creamy, full-coverage concealer and apply a generous amount beneath the eyes. This is your brightening base, so don’t be afraid to go a little heavier than usual. I used my trusty Estée Lauder Double Wear Stay-in-Place Concealer, which delivers the perfect brightening finish. The key here is choosing a formula with enough creaminess to blend and melt in with the blush layered on top.
Full coverage concealers
Step 2: Blush transition
This is where the look really comes together. Rather than keeping blush strictly on the cheeks, take a baby-pink cream formula and apply it directly over your concealer, blending the two together until they practically melt into one. Not only does this create the prettiest pink-toned under-eye transition, but it also gives an extra-brightening effect. I used the Poco Beauty Cream Stick in Doll, which is the most perfect Barbie-pink shade for recreating this look.
‘Transition’ cream blushes
Step 3: Blush maxxing
If you’ve ever felt there’s no such thing as too much blush, this step is very much for you. Take a baby-pink powder blush and sweep it across the apples of your cheeks, blending upwards and out towards the cheekbones for a lifted, doll-like finish. The idea is to build that beautiful, diffused pink flush while connecting the colour back to your under-eye. Kylie Cosmetics’ Hybrid Blush in Winter Kissed 2.0 was my pick here, thanks to its soft-focus, airbrushed finish that gives the skin that almost-filtered effect.
Babydoll powder blushes
Step 4: Set and bake
Now for the bit that really brings the whole look together. Take a super-light, brightening pink powder blush and gently press it underneath the eyes using a puff to bake. Blend the powder down into the blush beneath, softening any harsh lines and creating that signature seamless transition look. I used Kylie Cosmetics’ Pressed Blush Powder in Pink Power, which is the perfect tone to brighten and complete this look.
Brightening powder blushes
Step 5: Trap the blush
For the final step, use bronzer to ‘trap’ the blush, softly framing the colour and bringing everything back into balance. Sweep a little bronzer around the outer edges of your blush, blending towards the cheekbones to add warmth and subtle sculpting without losing that pretty pink flush. I chose Et Al Beauty’s Versatile Bronze Shade & Sculpt for this final step.
Sculpting bronzers
The finished look
As someone who’s always gravitated towards coral blush, applied firmly to the apples of my cheeks and nowhere else, I wasn’t entirely convinced I’d be won over by this one. But honestly, I absolutely adore it. There’s something about that exaggerated pop of baby pink, blended all the way from the under-eyes to the cheekbones, that makes my skin look instantly brighter and more lifted. I think I might just be a transition-blush girl now. And if you’re someone who believes more blush is always better, this one’s definitely worth trying.
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