In Partnership With BIOEFFECT
If you’re into skincare then, chances are, you’re also obsessed with the science behind it. Ingredients reign supreme in this industry, and anyone worth their salt knows their salicylic from their hyaluronic acid. But what if we told you there’s another compound on the scene set to rival skincare’s holy grail, retinol?
Introducing: Epidermal Growth Factor – referred to as ‘EGF’. You might’ve heard the term making waves among dermatologists recently, so here’s everything you need to know, according to the leading beauty brand championing the ingredient.
What Is EGF?
“EGF is a protein, naturally occurring in human skin, that boosts the production of collagen and elastin,” explains Chief of Research and Development at BIOEFFECT, Sigrún Dögg. “In addition to the anti-ageing features, EGF also increases the skin’s capacity to retain water, contributing to a healthy, dense and overall youthful appearance.”
From our 20s onwards, our skin starts to mature and the natural occurrence of growth factor proteins, such as EGF, decreases. By the time we reach menopause, depletion is significant, leading to fine lines and wrinkles. Here’s where EGF skincare comes in.
What’s The Difference Between EGF And Retinol?
While both target anti-ageing, retinol is a form of vitamin A – vitamin A1, to be specific- whereas EGF is a type of protein. Unlike retinol, which can cause irritation for some, EGF is considered ‘the gold standard’ in skincare, and can be used on sensitive skin.
“Sun sensitivity is also quite common when retinols are being used, and pregnant women are recommended not to use retinol during pregnancy,” explains Sigrún. “BIOEFFECT EGF is grown in Barley, bypassing concerns for bacterial-derived endotoxins that can cause skin irritation and damage. EGF is something that the skin recognises and knows how to utilise, and can have very positive effects on the skin; increase hydration, diminish the appearance of fine lines and wrinkles, improve skin texture and firmness, to name a few.”
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How To Incorporate EGF Into Your Routine
BIOEFFECT has developed a way of producing plant-based EGF in barley using cutting-edge biotechnology. Over in Iceland, the brand’s ecologically-engineered greenhouse manufactures the ingredient which takes centre stage in its award-winning serum.
Suitable for all skin types, the EGF serum reduces the appearance of fine lines and wrinkles, boosts hydration, plumps and firms skin. Moreover, it also evens skin tone while remaining hypoallergenic, oil-free, fragrance-free, and alcohol-free.
“I recommend starting with a product that goes directly on clean skin, such as the EGF Essence and one of the BIOEFFECT Serums, depending on your age and skin concerns,” advises Sigrún. “This gives the skin direct and uninterrupted contact with BIOEFFECT EGF and all its benefits. With that in place, the other BIOEFFECT products will follow well; including the EGF Eye Serum, Hydrogel face and eye masks, and face creams.”
As for its effectiveness, this before and after picture says it all.
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