These Are The Summer Hair Trends Set To Take Over Your Feed
This summer’s hair trends are all about effortless, expensive-looking hair. Think textured bobs, soft fringes, and glossy, undone lengths. Celebrity-loved stylist Nata Bamford at Hershesons shares the cuts and styles set to dominate the season.
Fragmented bobs
Bob variations remain one of the strongest haircut trends right now. We’re seeing bobs move in multiple directions at once, some getting shorter, others longer; some softer, others sharper and edgier. What connects them is texture. Shorter bobs are also showing up with fringed outlines and piece-y edges, while longer versions skim the collarbone or dip just below, softened with halo layers or shaggy, feathered bangs that blur the silhouette.
Bob variations remain one of the strongest haircut trends right now.
Indie sleaze 2.0
There’s also a trace of late-2000s indie energy, recalling the era of Agnes Deyn and her rebellious platinum crop.
Today’s versions echo that attitude, but the shapes feel lighter, edges slightly broken, fringes feathered, the silhouette airy and mobile. The result can read sharp and graphic or softly dishevelled.
Liquid length
Long hair is moving toward softer, more fluid shapes rather than heavy, structured cuts. Length is very much in focus, but it’s being updated with a lighter internal texture that allows the hair to move naturally.
Instead of obvious layers, the emphasis is on subtle shaping through the mid-lengths and ends, creating lift and movement while keeping the overall silhouette long and effortless.
Soft focus fringes
Fringe runs through almost every haircut right now, from the shortest crops to long lengths. Softly, swept bangs, airy fringes, and slightly shaggy shapes bring. Focus on the front of the cut rather than sacrificing length.
These fringes tend to share a similar texture, irregular, slightly choppy, and often left longer at the temples, so they open naturally at the centre and move with the haircut. Face-framing pieces feel especially important. Whether longer and softer or cut short and choppy.
Cold copper
Copper shades always make a comeback, but this season’s take is cooler and more subdued. It’s perfect for those transitioning from blonde to copper, as the underlying bleach creates a softer, more muted effect, not the usual vivid ginger, but a washed-out, delicate copper.
Addison Rae debuted this look at Coachella, a playful colour for summer. However, keep in mind that copper shades tend to fade quickly and require more maintenance.
Copper shades always make a comeback, but this season’s take is cooler and more subdued.
Iced coffee
We’re in a season where everyone wants their colour to feel effortless and real. For brunettes, that means cool, icy undertones, rich and milky, never red. Hailey Bieber’s signature brown remains in demand, thanks to its golden warmth (not red), making it perfect for those transitioning from years of blonde who have a natural mousey brown.
The shade is soft enough to flatter without washing out the complexion. Alongside this, deeper iced americano tones, like those seen on Amelia Grey, are also trending—bold yet still natural-looking. The most important rule: skip the red and use ashy undertones to create depth and matte dimension, always aiming for a brunette that looks like it could be your own.
Barn girl blonde
This shade belongs to the colour melting family and features a more defined root—not grungy, but soft, romantic, and innocent. The style brings back a natural dark blonde root, while the rest of the hair is free of visible highlights, resulting in a beautifully enhanced, natural-looking blonde.
This shade offers a sandy, blonde-taupe tone balanced, never too warm or too ashy and embraces the matte texture created by bleach. Instead of a polished, glossy finish, it’s all about an effortlessly dreamy, countryside blonde: fluffy, youthful, and natural. Seen on Hunter Schafer for Prada and Lily-Rose Depp for Chanel at the Met Gala, this colour is the ultimate natural blonde, elevated and refined.
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