Move over fashion influencers, it is now the foodies and fitness buffs that are gaining all the followers and getting all the likes. Keep up to date with all the latest food trends or hottest workouts; these are the people to follow…


London is at the heart of the foodie scene – a restaurant opens everyday in London so it’s no surprise it is also home to some top foodie influencers. Gone are the days where you would have to rely on a catch up with friends to learn about these quirky pop-ups or the latest trend in food, it is now a world played out on the digital waves, especially Instagram through ever so perfect snaps. Maybe its Clerkenwell Boy exploring London attempting to find London’s best eats and teaming up with SUITCASE magazine for the Cook For Syria initiative tickling your fancy, or it is picture perfect table settings from Symmetry Breakfast that has you wanting to up your AM game. You have just got to ask yourself, what do you eat next?

Clerkenwell Boy

Clerkenwell Boy

With over 150K followers, it is fair to say Clerkenwell Boy is one of the most top followed and most respected Instagram foodies. He now uses his influencer status for good cause, volunteering in homeless shelters and teaming up with SUITCASE magazine for the Cook For Syria initiative. The initiative invites top London restaurants and top chefs to put a Syrian inspired dish on their menu, with £2 from every dish sold being donated to UNICEF UK’s Children of Syria Fund. Other than that, Clerkenwell Boy’s feed is full of tempting pictures of food, inspiring you where to eat next, from street food to fine dining.

Dan Doherty

Dan Doherty

Dan is Chef Director at Duck and Waffle and keeps his 63,000 followers entertained with photos of new dishes, behind the scenes snaps in the restaurant and from this travels. Not biased to Duck and Waffle, he regularly eats out but it’s his collection of crockery that gives us serious plate-envy as he makes dishes from his cookbook Toast Hash Roast Mash.

Symmetry breakfast

Symmetry Breakfast

The brains behind Symmetry Breakfast is Michael who makes a picture perfect breakfast for his husband Mark each morning – everything from sourdough blueberry pancakes to Indian thelpa with mango pickle, presented in perfect symmetrical style. Breakfast has never been so imaginative – that’s why the account has 662k followers and counting. The guys are so social media savvy that they even live streamed their wedding on Instagram Stories – followed by a symmetrical breakfast at Claridges the next day, naturally.

LDN Cheap Eats

LDN Cheap Eats

London Cheap Eats, founded by Leyla Kezim, centres around finding the most fresh and filling food in London for under £8. They highlight hidden gems and foodie places off the beaten track, all while not breaking the bank balance! Their Instagram attracts over 28k followers and Leyla’s personal account attracts 89k.

We Are Food

Protégé of Jamie Oliver, Anna Jones, is behind this Instagram/blog which attracts 112k followers. As well as keeping up her own blog, she writes for The Guardian and The Pool with recipes that all put vegetables at the centre. She’s also worked with Antonio Carluccio, Yotam Ottolenghi, Sophie Dahl and the Fabulous Baker Brothers, as well as working for brands such as Innocent with whom she wrote a book titled Hungry?

London Food

Followed by over 34.6k people, London Food, is the go to Instagram account for any foodie visiting the big city. Showcasing the best food London has to offer from the mouthwatering brunches to the sweetest of desserts to the never ending street food stalls. Head to this Instagram to plan your perfect foodie day, week or month.

Vegans of Ldn

With over 36.8k, Vegans of Ldn is the go-to place to find the best vegan food that London has to offer. The account is run by yoga teacher by Serena Lee, who has worked her way through London to find the best vegan treats. From picture perfect cupcakes to the most refreshing juice bars to showcasing the best new and upcoming vegan-friendly brands.


It is no surprise that brunch lover Mondomulia has gained over 56k followers on Instagram. With a feed fulfilled with homemade bakes and reviews of London’s hottest restaurants and coffee shops, it is certainly a go-to Instagram for when you’re looking for that impressive brunch to wow your friends when they are visiting in London.

James Thompson

Australian born but now living the London life is James Thompson, the face behind Food Feels, with over 85k followers. An Instagram purely focused on all aspects of food from street markets, cafes, bars, restaurants and hotels. James, has recently launched his own online marketplace (Sweet P Social) for brands and social influencers to search and collaborate with each other.


The Cutlery Chronicles

The Cutlery Chronicles, founded by Leyla Kezim, that’s also the foodie genius behind London Cheap Eats. Follow Leyla Kezim on her non-budget food adventures around London and beyond. From bottomless brunches to the most Instagrammable doughnuts, this account will give you complete food envy and it may just make your tummy rumble.


As we all become more and more health and fitness obsessed, fitness influencers are taking the world by storm. Say goodbye to your short lived fad diets and hello to the hottest influencers to transform your body. From Kayla Itsines, helping you get your dream bikini body or maybe, Joe Wicks, is for you with his SSS plan. Who is going to inspire your next sweat session?

Kayla Itsines

Australian blogger Kayla Itsines has catapulted to fame through Instagram, now with 6.2m followers. She is creator of e-book series Bikini Body Guides, often abbreviated to BBG and owns a meal planning and exercise app called Sweat with Kayla. She has been named by Times as 1 of the 30 most influential people on the internet.

The Body Coach

The Body Coach, otherwise known as Joe Wicks, has amassed 1.7m followers, landed a television show and released a cookbook. He is primarily a fitness coach, and creator of the 90 day SSS plan. He passionate about inspiring others to exercise and eat well and is an advocate of long term plans rather than short fad diets.

Clean Eating Alice

Alice Liveing is behind the moniker Clean Eating Alice, and as her name suggests is an advocate of clean eating. This involves limiting sugar, salt and processed foods. Alice also encourages engaging in intensive workouts and often posts videos of herself in the middle of a workout. She has an Instagram following of 500k.

Yoga Girl

Yoga Girl, a.k.a. Rachel Brethen is of course passionate about yoga, and with 2m followers, it’s clear she inspires people with her passion. She undertook yoga teacher training in Central America and in 2010 found permanent residence in Aruba, where she teaches yoga full time. She is also founder of www.oneOeight.coman online platform for yoga, meditation, and healing and is the most successful crowdfunded yoga project of all time.

Carly Rowena

UK personal trainer and fitness blogger has gained herself 101k followers. Her Instagram feed is full of pictures and videos of her during workouts and every so often she posts her meals. She has won blogging awards and through the support she’s gained is due to release an e-book.

Chessie King

London-based fitness addict and face of Nike and JD sport women, Chessie King has gained herself over 74.2k followers over on her Instagram. Chessie’s feed is full of pictures and videos of her workouts and the occasional post on her delicious nutritious food and some of London’s best places to head to for that naughty treat.

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