If you’re planning on spending any of lockdown 2.0. getting a head start on your Christmas shopping, it’s time to turn your attention to British brands. We’re calling time on Mariah Carey’s “I don’t care about the presents underneath the Christmas tree” because we do actually care what’s underneath the Christmas tree, and where it came from, too.
Covid might be wreaking havoc across the retail industry but we can all do our bit to support those who need it the most and inject a little fabulousness into our festivities at the same time. So think beyond big retailers and give Amazon a swerve – if spending right now is feeling a little too frivolous, the best way to ease your guilt is shopping from independent brands and those that have a social and environmental conscience. Here, we shine a light on some of the best editor-approved British brands and they’re guaranteed to keep your spirits high.
If you’re looking for a beautiful knit Navy Grey has a slew of classic styles and colours which will stand the test of time – Elle Macpherson is already a fan of their Funnel in Navy. If it’s a chic pair of pyjamas to cosy up in or to add to your WFH uniform, you would be earning extra style points with Honna London’s classic stripes. They also happen to be a firm favourite with in-the-know fashion editors. While Genevieve Sweeney’s Sparkly Zig Zag socks and Wolf & Moon’s handmade, iridescent hoops would make genius stocking fillers.
If luxury fashion makes your heart beat faster, then a dress from British brand Anna Mason would be a dream come true – because there will come a time when Zoom meetings and Houseparty hangouts will give way again to leisurely brunches and power lunches.
There’s no doubt that men are notoriously difficult to buy for, too, but if it’s him you’re looking for – a Paul Mescal-style chain from Otiumberg wouldn’t disappoint. They use ethically sourced stones and recycled gold. British brand Peregrine also manufacture 100% of their collections in the UK. Bring his wardrobe bang up-to-date with one of their wool blanket shirts.
So light the fire, pour yourself a glass of mulled wine, warm up that Waitrose mince pie (they are the best, after all) and relish in the fact that you don’t have to jostle the Christmas crowds. Simply click through the below for our edit of the best British brands to shop this festive season.
One of Rosie Sugden's luxurious cashmere scarves is one of those investment cost-per-wear pieces that will never lose it's lustre. Knitted from cashmere, spun in a family-run Scottish mill, it will look perfectly chic flung over your shoulder for decades to come.
Finding this simply gorgeous anchor pendant – from Kirstie Le Marque’s collaboration with stylist Angie Smith – underneath the tree would definitely make for a Jolly Holly Christmas. It’s gold-plated silver sterling coin is set with diamonds in the shape of an anchor, and sits on a 9 carat gold chain.
Connell's chain shot to fame after Paul Mescal's performance in Normal People, we're quite taken with this silver Otiumberg version. Pair with a simple tee for a low-key take on the look.