Long before Amazon nicked the name for their voice activated virtual assistant, the Alexa was synonymous with one of the most coveted handbags of the early ’00s. ‘The Alexa’ became Mulberry’s cult hit and back in 2010 every girl interested in fashion and under the age of 30 wanted one. Obviously, it was inspired by the world’s second most famous Alexa (then the first), Alexa Chung. An inherently good dresser with an eye for a vintage find, she bridged the gap between It-girl and girl next door. It’s no surprise Mulberry used her as a muse for one of their biggest selling bags.
The British brand and Alexa have now officially teamed up to create a capsule collection to not only celebrate the special friendship between the two, but Mulberry’s 50th anniversary as well. And now over a decade on from that first hit, Alexa is all grown up. She may have swapped denim cut-offs for straight-leg jeans, Barbour jackets for dress coats and band T-shirts for frill-collar blouses, but that style, that something Alexa that made her a muse is still there.
The two have worked together to launch two new bag styles and they have that “Alexa something”written all over them.
First up, the Big Guy – a roomy shoulder bag that takes cues from her love of vintage satchels as well as the briefcase that inspired the original Alexa, the Elkington. Then there’s the Little Guy – less practical but a prettier iteration of the cult bag, it comes with chain straps and a boxy, streamlined silhouette.
The names have been thought up by Alexa herself, although a near-professional clotheshorse, she’s always had a nonchalant knack of poking fun at herself and not taking her fashion sense, or the opinion on it, too seriously.
The colour palette of the collection feels intrinsically ‘Alexa’. Think classic, earthy shades that stand as the building blocks to Alexa’s wardrobe – black, dark chocolate and tan – pepped up with more optimistic, retro shades like a fiery ginger, a pea soup green and a denim blue that, as Alexa puts, “sings of the 70s.” There are multiple finishes to choose from too, including a glossy crocodile-effect patent leather, a sumptuous velvet and a retro suede. It all feels very late ‘60s / early ‘70s, the era Alexa sartorially returns to time and time again – think the pared back luxe of style icons Charlotte Rampling and Lauren Hutton.
It all feels very late ‘60s / early ‘70s, the era Alexa sartorially returns to time and time again - think the pared back luxe of style icons Charlotte Rampling and Lauren Hutton.
And then there is of course the homage to the original Alexa satchel that so many loved over a decade ago. The two new styles, colourways and finishes make it the Alexa 2.0, the It-bag for 2021.
“I wanted to make a bag that referenced the Alexa,” the designer has said, “but also take in all this history that I share with Mulberry and write a love letter to it.”
With Alexa’s loyal following and can-do-no-wrong style credentials, we’re sure this new collection is going to be as loved as the first.