Anya Hindmarch’s Quirky Ice Cream Project Is Back For 2023

anya hindmarch ice cream london
Photo: Anya Hindmarch

Summer is here (praise be!), which means that ice cream season is in full swing (even better!). And if you enjoy a slightly more adventurous food offering, you’ll be pleased to know that Anya Hindmarch’s famous Ice Cream Project is back in London again – here’s everything you need to know about the buzzy pop-up.

In case you missed it, Anya Hindmarch’s Ice Cream Project made headlines last year for its… unconventional flavours – we’re talking everything from Heinz Ketchup to Quaker Rolled Oats. And it seems the launch was a success now that it’s returned “by popular demand” for 2023.

What is Anya Hindmarch’s Ice Cream Project?

You’ve likely already deduced that this is a unique dessert destination, with the designer brand describing it as follows: “With sleek silver freezers packed full of ice cream pots, the Ice Cream Project is a minimalist temple to the joy of ice cream and sorbet, with a twist – the household names inspiring our ice creams are typically found in the pantry rather than the freezer, think savoury sauces, condiments, biscuits, breakfast cereals and even crumpets…”

What Are The Flavours?

While the brand has shared that some of its most popular flavours are returning for another year, others, such as Salad Cream and Heinz Baked Beans were not so lucky in making the cut second-time around.

This year’s menu features various unexpected ice cream and sorbet options, ranging from condiments and cereals to seasonings. Those with a sweet tooth might reach for the Ribena or Kellogg’s Coco Pops tubs, whereas the more daring among us will surely be reaching for the Kikkoman Soy Sauce or Birds Eye Petits Pois flavours. For this writer, the most tempting is the McVitie’s Digestives tribute.

To see the full menu, visit the brand’s site.


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A post shared by Anya Hindmarch (@anyahindmarch)


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A post shared by Anya Hindmarch (@anyahindmarch)

When & Where Is Anya Hindmarch’s Ice Cream Project?

The Ice Cream Project is open until 27th August, between 10am-6pm on Monday to Saturday, and 12pm-5pm on Sunday at 11 Pont St, London, SW1X 9EH.

We expect there to be sizeable queues for this one (as with anything worth a visit in London), so you might want to plan ahead – especially on the hotter days coming up.

As for prices, scoops start at £3.50 and go up to £15 for a 500ml tub.

For more information, visit

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