The 9 Best Affordable Watch Brands To Know
If you’re on the hunt for a timepiece that doesn’t come with an eye-watering price tag, look no further. There are so many great brands doing brilliant things with watches right now that are simultaneously cool, classic and reasonably priced. Scroll to shop our edit of the best affordable watch brands – whether you’re after something dainty to pair with party dresses or chunky and robust to match weekend denim and thick winter coats – and say hello to your new daily companion.
Rosefield
Prices from £89
Rosefield offers elegant, everyday timepieces that you’ll treasure forever. Their designs are sleek and dainty with discreet colour pops like rich burgundy and dark emerald green. We love the chain-strap Octagon design stacked up against a busy set of arm candy.
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Rotary
Prices from £140
Founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds, Rotary has become one of the world’s leading premium watch brands without huge price tags. Each piece feels special and timeless and the brand caters for both men and women – an excellent choice if you’re after a special Christmas gift for your loved one.
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Daniel Wellington
Prices from £110
If you don’t want to commit to wearing the same watch every day, Daniel Wellington’s designs have been crafted with interchangeable straps so you can switch up your look easily. Choose from NATO, mesh or leather straps to pair with their beautifully designed, minimal faces. We particularly love the Quadro Mini Evergold with an amber face that taps into the rich brown trend that’s everywhere right now, as well as the daintiness of the champagne version, which works just as well paired with a festive party look as it does poking out of a weekend-worthy suede jacket.
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Cluse
Prices from €79.95
If you are looking for wrist candy that will stand the test of time but that is reasonably priced, check out Cluse. Their watches are made for both men and women and come in rose gold, gold and silver, as well as leather and silicone. They feel modern but classic, ranging from the go-with-everything Pavane Petite to the Gracieuse double strap style which snakes around the wrist.
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Hey Harper
Prices from £140
You’ll probably know Instagram favourite, Hey Harper, for their trend-led, tarnish- free and waterproof jewellery, but they also do a small watch line that is well worth checking out. Their designs are based on classic timepieces but with a twist, like the DNA Pearl watch with a classic oval face, juxtaposed with a chunkier chain strap. We love it poking out of a classic white shirt or cashmere knit.
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Abbott Lyon
Prices from £109
With most of their timepieces coming in under £150, Abbott Lyon watches are such a great price point. They have everything from petite, more evening-led styles to, our favourite, the chunkier faces like the bestselling Nueva style. With its date, time, dual time and day display, it feels a lot more expensive than its affordable price tag. Plus, every one of their watches can be engraved to make an extra special gift.
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Skagen
Prices from £100
If you love that puriest Scandinavian style that marries function with style – think straightforward, clean lines, sculptural forms, and quiet pops of colour – Dannish brand, Skagen, is one to bookmark. Their watches are brilliant in terms of quality and will become a trusted everyday companion at a reasonable price point.
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Olivia Burton
Prices from £99
You’ll probably know Olivia Burton’s watches and other jewellery pieces best for their floral designs and signature bee motif which, in all honesty, can feel a little twee. Their new collection, however, has some great pieces that err more on the side of minimalist, from the Grosvenor in gold with a jewel-hued emerald face to the Swirl design with an earthy mushroom centre – great if you love a toned-down colour palette of creams, camels and brown.
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Komono
Prices from €59
Bringing Gen Z appeal to timepieces (that aren’t fitness watches) Komono is the brand to go to for quirky shapes, pops of colour and zeitgeisty fonts. Founded in 2009 in Belgium by ex-professional snowboarders Anton Janssens and Raf Maes, the brand loves to play with proportions, be that in the watches or their excellent range of sunglasses, which are also well worth checking out.
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The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.
