Bubblegum Pink is The Colour Trend We All Need In January

Looking to ward off the January blues? Bubblegum pink might just be the antidote to dull winter days. Spotted on a slew of Instagrammers known for their dopamine dressing, here’s how to work the fun micro trend this cold snap…
There is something about pink that draws us in every season. Whether it’s pretty pastel hues in spring, hot ticket fuschia in the height of summer or that Barbie pink that was everywhere for a while thanks to Margot Robbie‘s insane press wardrobe. This season, it makes a return again, this time in a joyful bubblegum shade.
Spotted in the SS24 collections from the likes of Chanel, Self-Portrait, Simkhai and Ulla Johnson, expect to see it popping up in many high street and street style looks over the next few months.
There is something about pink that draws us in every season.
And it already has on the likes of Cat Patterson, who, never one to shy away from the saccharine shade gives it a grungier edge with retro faux fur sleeves and chunky, studded clogs; as well as JustineVernimmen, who perfectly clashes a pink ditsy floral print on the bottom half with a preppy pink rugby shirt up top.
While bubblegum pink sounds a bit silly on the surface, it’s actually a colour that can evoke a sense of calm. This shade of pink, in particular, is considered calming because it can bring feelings of comfort, warmth, and hope and is associated with love, compassion, and nurturing. In fact, studies have shown that exposure to pink can even reduce feelings of anger, aggression, and anxiety. Who said fashion was frivolous, hey?
Scroll to shop some of our favourite bubblegum pink pieces below…
While on the surface, bubblegum pink sounds a bit silly, it’s actually a colour that can evoke a sense of calm.
Proving pink needn’t be reserved for the warmer months, Heart Zeena and Olivia Anna-Catharina T showcase a masterclass in wrapping up warm in layers of bubblegum pink.
You can always trust The Frankie Shop to nail head-to-toe colour dressing.
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