No one can deny the allure of French Girl style. It’s all about elevated basics and timeless classics mixed with a sexy nonchalance. Well, where better to discover those pieces than from the French fashion brands themselves, so read on to discover the names in our little black book of affordable Parisian fashion…

Femininity with a touch of androgyny is at the core of French style and, quite frankly, we can’t get enough of it. For decades we’ve ogled the likes of Catherine Deneuve and Coco Chanel for their sartorial excellence. Today we are endlessly influenced by chic women on social media from the founder of Rouje, Jeanne Damas, to the creative director of Musier Paris, Anne-Laure Mais. They make it look simple, yet so incredibly chic. Below are the latest collections for SS24 to help you achieve even a hint of that ‘je ne sais quoi’.

Founder of her own covetable French label, Rouje, Jeanne Damas is the epitome of Parisian style. Her latest collection feels like an ode to romantic summers on the French Riviera.

1. Sézane

What began as a source for vintage finds has evolved into a highly sought-after collection created by the self-taught Morgane Sézalory. Seeing a desire for relaxed pieces with a vintage feel, she has successfully built up the label into a profitable business, now worn by the likes of Sienna Miller and Selena Gomez.  Mostly manufactured in Europe, you’ll find premium products at very reasonable price points. Oh, and you’re guaranteed to find plenty of Parisian wardrobe essentials. And that’s something we’re here for.

In the words of its creator, Sézane is inspired by Paris and the people who call it home, each collec­tion is a conver­sa­tion with the city itself and an ode to liberty.

Sézane, Maxine Dress, £140

2. Rouje

The ultimate French girl, Jeanne Damas, launched her own range, Rouje, back in 2016, celebrating Parisians. The name is a red lipstick reference, synonymous with French style, and the J is the first letter of her name. Working with a close network of friends, including photographers, stylists, models and creative directors, Damas has developed a stunning and expanding collection featuring vintage-inspired dresses. As you’d also expect, the pieces are suggestive as opposed to revealing, again amping up the seductiveness and the Frenchness. 

Founded by Jeanne Damas, Rouje is designed by women, for women. With Paris as its greatest inspiration, along with music and films, the collections are for women to feel both confident and effortless whether they’re dressed up or down.

3. Ba&sh

Another brand with strong women at its heart, best friends Barbara Boccara & Sharon Krief created ba&sh to bring their dream wardrobe to life. Distinctly Parisian, it celebrates the bohemian and flamboyant woman in us all. This season is made up of their signature flowing dresses and statement coats, but also that rebellious edge with relaxed overalls, leathers and kick-ass boots.

Feminine, Parisian and yet ever so slightly rock ‘n’ roll, Ba&sh is the instantly recognisable French label adored by influencers and editors alike. Expect everything from floaty dresses to cowboy boots this season.Ba&sh

4. Marie Marot

If you’re looking for the perfect classic shirt, French brand Marie Marot is a must. Inspired by oversized men’s button-downs, these aren’t just stylish, they are sartorial essentials.  Easy to mix with the rest of your wardrobe, from tailored trousers to wide-leg jeans, it’s no wonder these pared-back shirts have been spotted on countless influencers and fashion week insiders.

Could there be anything cooler than an oversized shirt? Timeless, chic and understated, Marie Marot has been collecting them for years and so created her own line.

5. Balzac Paris

Created in Paris in 2014 by Chrysoline de Gastines, Charles Fourmaux and Victorien de Gastines, this beautiful French brand is a wonderful celebration of family and friendship. With quality and ethical values at its core, Balzac Paris is the perfect example of slow fashion. They are committed to promoting French artisanal craftmanship and working with other family businesses. Expect exquisite collaborations (the latest being Barbour) a nod to trends, but always classics.

Balzac Paris only launched in the UK last October, hence the growing frenzy in the fashion media. It’s a wonderful mix of all our favourites from stripes and leopard print to tailoring and must-have shirts.

6. Mister K

Founded by stylist, Charlotte Husson, to essentially create her ideal wardrobe, Mister K is a covetable collection of affordable luxury. If you’re on Insta, there’s a high chance you’ll recognise Husson, who caught my attention with her relaxed styling and incredible natural beauty. Yep, I’ll admit it, there was a bit of fan-girling.

Similar to a number of small French fashion labels, the brand has smaller drops, which is better for our planet, but in turn makes every piece all the more desirable. There is, as you’d expect, a focus on classics – we’re talking that quintessential Parisian style we all know and love – and then limited editions to keep things truly fresh.

7. Ami Paris

Playful, yet understated sums up this label. Parisian designer Alexandre Mattiussi founded Ami Paris in 2011, and continues to lure us in with his inimitable menswear for womenswear. From the signature De Coeur knitted jumpers to relaxed tailoring, AMI (French for ‘friend’), is the epitome of luxury and a must for cool girl styling.

Created in Paris and inspired by this city ever since, AMI offers casual yet chic wardrobes for men and women. The name resonates with the French capital’s nonchalance and playfulness.

8. Sandro

We’re very grateful Evelyne Chetrite transitioned from studying law to a fashion career, otherwise Sandro might never have been. With the first boutique opening in Vieille du Temple in the heart of the Marais, instant success was inevitable. Featuring French classics, like the trench coat and broderie anglaise blouses, there’s no surprise this is a French go-to. It’s that perfect amalgamation of designer quality, affordable pricing and super chic styling.

Evelyne Chetrite, the founder and artistic director of Sandro Femme consistently injects her designs with not just femininity, but also a distinct edge of cool. Each collection is imbued with an indisputable Parisian elegance

French Fashion Brands, the best of the rest…

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