We love an accessories trend – whether it’s baseball caps or ballet flats, adding an on-trend detail is an easy way to give your outfits a playful update. Now, when it comes to hair accessories, a particular piece is showing it has real staying power: XXL scrunchies.

Chances are you’ve seen them on Instagram’s fashion girlies or at the vintage shop on the weekend. The question is: where are they from? The good news is, we’ve found the brand behind the cult buy. Introducing: Good Squish.

Aside from being effortlessly chic, the London-based brand championing supersized scrunchies is also mindful of the industry’s excess waste, using dead stock fabrics to create their designs.

 
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Style yours with either a preppy outfit, such as a mini skirt and loafers, or use it to offset a more androgynous t-shirt and oversized shorts combo. Whichever way you choose to wear it, there’s no denying it’s a quick and easy way to give your look an elevated finish.

Shop Our Favourite XXL Scrunchies

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