It’s a little cliche to run a lingerie story in the run up to Valentine’s Day, but here we are. Truth be told whether you’re looking for something that’s going to tease in the bedroom or just want to treat yourself, upgrading your underpinnings is always a good idea.

We’ve rounded up London’s best lingerie boutiques whether you’re after something pretty, sexy, practical (comfort and style don’t need to be mutually exclusive) or so hot it would make even Dita Von Teese blush. Your knicker drawer’s never looked so good…


Coined the ‘democratic bra’ thanks to its wealth of sizes and unique measuring categories, the Beija bra (or all of their bra, rather) are made with women and style in mind. The collections are split into three categories focusing on smaller busts (X Category), those who need a little more support (Y Category) and the fully supported range (Z Category), making them comfortable and flattering whatever your bust size. View the range at their cool Coal Drops Yard store.

Where: Beija London, Unit 46, Coal Drops Yard, London N1C 4DQ

The Pantry Underwear

Forget 3 for £10 cheap undies, The Pantry Underwear is bridging the gap between briefs and sustainability.

Founder Eloise Rigby was keen for The PU to run in line with ethical fashion – the PU don’t go in for seasonal sales, but instead are pioneering a charity donation concept, See Through The Dark. When you purchase £50 or more, one pair of socks or tights are donated to North London Action for the Homeless.

Variety-wise, the team really know their brands, stocking some of the coolest names to fill your lingerie draw with, incluing Dora Larsen, Panache and Implicite, as well as swimwear, bridal, maternity and PJs too.

PU’s flagship store is on Camden Passage, and they have recently opened in Liberty too.

Where: The Pantry Underwear, 27 Camden Passage, London N1 8EA and Liberty London, Regent St, Carnaby, London W1B 5AH

Rigby & Peller

For posh pants it’s got to be Rigby & Peller who are best known as the brand who famously fitted HRH The Queen. That was until 2018 when the company released a book revealing some information on royal fittings and their Royal Warrant was revoked.

Founded in 1939 by Gita Peller, a Jewish Hungarian refugee who settled in London, and Bertha Rigby, an English corsetière, they started out with a small shop on South Molten Street and the brand now boasts seven stores worldwide. Despite the royal scandal (does a day go by when there isn’t one?), they’re still seen as one of the best in the boob business.

Rigby & Peller have boutiques in Bow Lane, Knightsbridge, Chelsea, St John’s Wood and Mayfair.

Where: Boutiques in Bow Lane, Knightsbridge, Chelsea, St John’s Wood & Mayfair.


A good outfit starts with good underwear and you’re certainty going to find that here. While Bodas might not all be about sexy sets (don’t worry, they do have some just perhaps not Agent Provocateur level sexy), it is about well fitting, comfortable and supportive underpinnings for the day-to-day. This is where smart girls shop for bras and undies that couldn’t double up as dental floss.

Where: Bodas - 36 Ledbury Rd, London W11 2AB

Dora Larsen at Selfridges

The modern girls answer to undies, Dora Larsen’s vibrant designs are made to be seen. Choose from unexpected colourways – think teal blue lace mixed with blush pink straps or vibrant lime green with sweet lavender – it shouldn’t work but it does. The London-based designer is set on turning sexy on its head. Find the collection at Selfridges.

Where: Dora Larsen, Selfridges, Oxford Street, London, W1A 1AB


Add some sparkle to your drawers (and your bedroom) with Myla’s stunning sets. From French Leavers lace to the softest silk, fine tulles to delicate embroidery, Myla’s designs are sure to make you feel gorgeous whether it’s Valentine’s Day or not.

Where: Myla Store - 20 Brook Street London W1K 5DE

Caroline Randell

If you’re in Wimbledon make Caroline Randell’s lingerie boutique a must-visit. The gorgeous store stocks everything from lingerie to swimwear and nightwear, so you can upgrade your collection all at the same time. The award-winning boutique stocks some of the best names from Marie Jo to Heidi Klein.

Where: Caroline Randell, 6 Church Rd, Wimbledon, London SW19 5DL


For those north of the river, Tallulah in Islington is a one-stop-shop for vintage-inspired pieces. The charming boutique offers everything to make you feel like a modern day Rita Hayworth – think silk gowns and slips to tulle robes and pearl-encrusted pieces. Founder Tallulah has run the boutique for over 16 years and knows everything there is possibly to know about frilly knickers and French lace.

Where: Tallulah, 65 Cross St, The Angel, London N1 2BB

Coco de Mer

There’s a time and a place for your M&S undies but Coco de Mer are having none of it. The Covent Garden boutique is a treasure trove of sexy (and we mean really sexy) lingerie, sex toys, latex and more. Intricately and beautifully made, these are drawers intended to be seen.

Where: Coco de Mer, 23 Monmouth Street, London WC2H


Buff and beautify yourself at one of Strip’s London waxing boutiques and then peruse their edited collection of lingerie, swim and gym from the likes of Stella McCartney, Heidi Klum and Salinas. With A-list fans that include Sienna, Victoria, Rosie and Ellie, you know you’ll be in good hands.

Where: Chelsea, Notting Hill, Soho, City, Islington and Loughton

What Katie Did

If bullet bras, satin bloomers and Mad Men-inspired girdles get you going, take a trip to What Katie Did. Nestled in Portobello (London’s treasure trove for vintage and retro garms), the kooky boutique will transport you back to another era. Owner Katie opened the boutique in 1999 when she couldn’t find seamed stockings and ever since has been helping London’s wannabe pinups source vintage-inspired lingerie, hosiery and corsets.

Where: What Katie Did, 26 Portobello Green, 281 Portobello Road, London W10 5TZ

Agent Provocateur

There’s something for everyone at Agent Provocateur whether you’re intending to wear your lingerie under clothes or not. From sass pot playsuits dripping with beads to pretty pink lace and femme fetale-style stockings and suspenders, AP is one of the best ways to upgrade your underwear drawer.

Where: Broadwick Street, Grosvenor Street, Pont Street, as well as Harrods & Selfridges

La Perla

The Rolls Royce of briefs, La Perla doesn’t come cheap but will satiate a sexy lingerie habit like no other. If you have a special occasion coming up, a wedding or, well, a weekend, La Perla is the first class choice for serious good undies.

Where: Harrods, Selfridges and Sloane Street