This year has seen the launch of some seriously exciting new beauty brands to land on British soil, from Bobbi Brown’s new venture  to the self-love line from songstress Alicia Keys. Read on to find out all about the five beauty names to bookmark right now…

Jones Road

When you hear the words “Bobbi Brown” and “new skincare line” in the same sentence you can guarantee our interests have been peaked. Queen of everyday makeup herself, Bobbi Brown, has just launched her new label here in the UK and, as you’d expect, it’s damn good.

Centred around that fresh faced, natural, no-makeup makeup look that Brown became famous for, expect a small but killer range of products that will leave skin, eyes and lips looking like your own… only better.

Favourites include the Face Pencil, a dream of a concealer in pencil form, it covers redness and dark spots, lightens under eye circles and melts into the skin beautifully. Then there’s the Miracle Balm, a kind of glossy, dewy wash of a bronzer that can be applied to skin with or without makeup for a healthy, peppy glow. And the Oil Stick, infused with apricot, jojoba, rosehip and sunflower oils and formatted in a handy roll-on, it will leave skin feeling supple all day long. We like to glide it over cheekbones for a subtle healthy sheen.

Keys Soulcare

Swapping songwriting for skincare, American music icon Alicia Keys has launched her very own beauty line and it comes with self-love in mind. Since hosting the Grammy’s in 2019, Alicia has very publicly made the decision not to wear makeup (or very much of it, anyway) to red carpet events. Her beauty collection, Keys Soulcare, subscribes to that same real ethos, and comprises products to nourish the skin deep down and give you some me-time too.

She’s worked alongside the renowned Dr. Renee Snyder, a board-certified dermatologist, to create the line which comprises everything from rich cleansers to nourishing body balms and beautifully scented candles ideal for bath time. If Alicia’s own skin is anything to go by, we’ll be adding to basket immediately.

Keys SoulcareGolden Cleanser

Price: £20

Keys SoulcareSacred Body Oil

Price: £25

BITE Beauty

American brand BITE Beauty has finally launched in the UK and we’re here for it. The clean beauty brand – it’s vegan-friendly, gluten-free and fuelled by superfoods – offers up products to form the foundations of our makeup bag – think the perfect matte lippy or lightweight foundation that comes in 32 inclusive shades.

Shout out must also go to the Daycation Whipped Blush – a squeezy tube of joy that gives you the perfect wash of glowy colour that lasts all day. Simply squeeze, dab and glow.


REN Skincare is undoubtably one of the best-loved and most trusted brands out there, and now one of its original co-founders, Rob Calcraft, has turned his hand to a new, science-backed and results-driven skincare line. Enter Cultured, the range that promises to encourage stronger and healthier skin that’s less prone to the likes of blemishes and dryness. In short, what we’re all looking for in a skincare line, right?

The range currently consists of just three products – a cleansing balm, a mask and a serum – and is powered by microbiome science to tackle the source of each skin concern, rather than just the symptoms. The formulations use a hefty mix of prebiotics, postbiotics and ferments to strengthen all skin types without disrupting their natural balance, meaning they should target skin concerns but remain gentle enough to use on the most sensitive of skins. Smart skincare at its finest.

Cultured promises to give stronger and healthier skin that’s less prone to blemishes and dryness. In short, what we're all looking for in a skincare line, right?


And finally, not so much a new launch as a very welcomed return, is Bliss, the beauty editor’s favourite from across the pond.

If you’re old enough you may remember the NY spa brand from the early 00s (maybe even 90s), when it was originally available here in the UK. Bliss was a game changer in a sea of striping cleansers, harsh exfoliators and subpar moisturisers, offering weird and wonderful  products, from oxygen masks to resurfacing foot socks, amongst other cult heroes.

Now every beauty brand worth their salt is into masking and more but these guys were ahead of the game, and it was all thanks to serial beauty founder Marcia Kilgore who launched the brand back in 1996 and went on to launch Soap & Glory, FitFlop, Soaper Duper and, our favourite, BEAUTY PIE.

It’s now back and conveniently available at Boots, with some exciting new products and some old, revamped favourites, too.

Want to receive more great articles like this every day: sign up here