The last few years have seen the launch of some seriously exciting new beauty brands to land on British soil, from Hailey Beiber’s much celebrated Rhode line (a must-try if you’re into the ‘skin glazing‘ trend) to Harry Styles‘ foray in makeup and nails with his brand, Pleasing.

There have been plenty of standout new beauty brands launching from experts and skin doctors too, who might not have a celebrity name to endorse but have wowed us with their hardworking formulas, powerful ingredients and revolutionary science.  It looks like 2024 is set to be just a big a year in terms of beauty, with plenty more brands launching in recent months. We’ve handpicked five we really rate, from the name creating addictive, sexy fragrance to a very famous actress and activist’s new skincare line.

BIBBI Parfum

campaign shot of model and fragrance bottle

You can always trust Liberty’s beauty buying team to source the goods and this recent brand that exclusively launched in the iconic London store will not disappoint.

Enter Bibbi. Founded by Swedish creative designer Stina ‘Bibbi’ Seger and her husband, Jan Vilhelm Ahlgren (a fragrance veteran in his own right thanks to his own eponymously named Vilhelm brand). The duo have created a series of six spellbinding scents, all inspired by the meditative state and the inner self.

Their names are equally as free spirted, from Radio Child to Pistachio Game, Ghost of Tom to Iris Wallpaper and trust us, they are expensive but so so good.

 

SHOP THE FULL BIBBI RANGE AT LIBERTYLONDON.COM

Sonsie

Pamela Anderson

You’ll all be familiar with actress and activist Pamela Anderson’s approach to red carpet beauty. Throughout 2023 she was captured completely makeup-free and radiant at a host of high profile events, which may not seem like the most radical move, but in the world of A-listers and the age of the filter, it was a bold.

When Pamela announced a couple of months ago that she had aquired new beauty brand, Sonsie, and would be acting as Co-Founder and Owner, her approach to beauty and makeup all made sense.

The brand, which was originally founded by German-born model and creator Marie von Behrens-Felipe and CEO Roberto A. Felipe in the summer of 2023, believe that customers have lost sight of what beauty really means, akways looking for a quick fix. Sonsie is the antidote to that, taking simple, straightforward formulas, a good foundation of products and a healthy attitude to how we look.

The collection is small but mighty with a Basic Balm, a Super Serum and a Multi Moisture Mask. Oh, and top points for bathroom shelf appeal – the branding is *chef’s kiss.

SHOP THE FULL SONSIE COLLECTION AT SONSIESKIN.COM

Merit

model's face close up

Not a beauty editor woth their salt hasn’t wxed lyrical about Merit makeup. The fuss-free makeup range was created to simplify getting ready with a well-edited group of essentials.

Perfect if you’re into that less-is-more, no-makeup makeup look, the collection comprises hard working yet subtle products dreamed up to enhance your nature beauty rather than hide it. There’s also some great multi-purpose heroes in the line, that make nailing the morning routine or daytime touch-ups easier. Specifically, the Flush Balm – a foolproof blusher and lip colour in a satisfying dome shape that makes applying impossible to mess up.

The Flush Balm is a foolproof 2-in1- blusher and lip colour that makes applying impossible to mess up.

Merit also do a killer mascara and excellent matte eye shadows that can be built up – from a slight natural contour to a sexy smoky eye – as well as a really impressive range of inclusive shades.

SHOP THE FULL MERIT COLLECTION AT MERITBEAUTY.COM

Herbar

hand holding herbar bottle

Hailing from Berlin, Herbar is a beauty brand all about harnessing the magic of mushrooms. Mushrooms have been a bit of a buzzword in the health and wellbeing sphere for some time now, from aiding better immunity to powering healthy brain function.

Herbar has taken that and turned it to beauty, with a small but interesting collection of products. There’s a Face Oil that de-stresses and rebalances the skin; a Face Nectar that is essentially a really hard working hyaluronic acid for super hydration; Face Pearls that are little drops of de-stressing, collagen-boosting joy taken as a daily supplement; and finally, a mushroom shaped gua sha which is quite possibly the sweetest beauty gift you could buy a skincare junkie.

And you only have to read the reviews to see that the proof is in the pudding with pretty much every review getting five stars.

SHOP THE FULL HERBAR COLLECTION AT HERBAROFFICIAL.COM

Oh My Cream!

OH MY BEAUTY MODELS USING PRODUCTS CLOSE UP

If you’re into that nonchalant, French girl aesthetic this is a beauty brand you’re going to want to bookmark.

Oh My Cream! is a French founded brand that creates simple everyday products that deliver on results. It’s all about building a healthy, consistent routine but without too much effort (very French) and giving skin the glow it needs to shine.

Heroes include the Make-Up Removing Oil – an easy to use but indulgent formula that takes off even the most stubborn waterproof mascara; and the fuss-free Eyeshadow Stick for a wash of everyday colour – just swipe on and blend out with your fingers. Easy.

If you’re into that nonchalant French girl aesthetic, this is a brand to bookmark.

SHOP THE FULL OH MY CREAM! COLLECTION AT OHMYCREAM.CO,UK

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.


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